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Marketing Residential Properties: The Science and the Magic
Laurence C. Harmon, CPM®, CRE and Kathleen M. Harmon, CPM®, ARM®
Why use antiquated marketing techniques in today’s marketplace? Revolutionize your marketing strategy and increase your property’s bottom line. Marketing Residential Properties: The Science and The Magic brings an innovative and fresh approach to your residential marketing program. Renting or selling residential properties? This book is a practical and relevant “how-to” guide—the first of its kind—to cover both realms of residential marketing. Ideal for the residential real estate novice or veteran, for leasing agents and sales agents, supervisors and sales trainers—Marketing Residential Properties provides useful and easy-to-follow steps to bolster your marketing practices.
Learn to better understand the market and how to use advertising strategies in order to create your marketing master-plan. Get current on administrative issues like fair housing, staffing, training, as well as your record keeping and paperwork management. Stop focusing on old methods of “showing” and get inside buyers’ heads to discover how to become a consultative leasing or selling agent.
These techniques, written by the pioneers and practitioners of residential marketing, have proven to be successful in dramatically increasing the number of units leased and sold. Don’t fall behind the times or behind your competition— with a little science and a little magic, you can transform your residential marketing strategy and your staff into a dream team of success!
Practical Apartment Management, Sixth Edition
Edward N. Kelley
Click here for the Practical Apartment Management, Sixth Edition index.
This sixth edition of Ed Kelley’s popular best-seller is a practical guide to what’s new in apartment management. The text has been completely revised to reflect the extensive changes that have occurred in the apartment industry over the past five years. Mr. Kelley has been a forerunner in the apartment management industry for many years, and he continues to pioneer new techniques and approaches for the benefit of property owners and managers everywhere. His how-to, hands-on guide covers the basics of ownership, management, and insurance, as well as advanced solutions for marketing, leasing, and tracking residents of rental properties.
A few of the many updated topics in this edition include:
- Extra features in new apartment layouts and amenity packages
- Innovative techniques for tracking residents and minimizing turnover
- Hiring and managing property staff
- Establishing policies to guide property operations
- Leasing policies, the rental application process, and the lease document
- Developing strategies for maximizing rent collections
- Property maintenance, upgrading, and renovations
- How to gain the most from Internet marketing
- Setting and adjusting rents
- Implementing budgeting and planning strategies
- Attracting prospects and curb appeal
Practical Apartment Management is a time-tested, comprehensive guide to apartment management written by a recognized expert in the field. This edition is a must-read for everyone who manages apartments.
IREM, 2005
Softcover, 64 pages
ISBN: 1-57203-112-3
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For owners and investors of real estate assets:
