IREM Global Summit | Chicago | October 10-13

IREM Global Summit | Chicago | October 10-13

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Marketing and Leasing Strategies for Retail Properties (MKL404)

It’s all about balance. Walk away from this course knowing how to craft the perfect balance of retailers, drive retail traffic to your property and improve tenant sales.

Register today and start dominating the marketplace.

  • Get to Know Your Market. Conduct a market analysis using regional and neighborhood demographics and psychographics to successfully position your property.
  • Build Your Brand. Learn what it takes to market your property including social media and brand development.
  • Make a Deal. Get the low down on key elements of leasing, include concessions, renewals, tenant mix and broker commissions.

Take this course on its own or together with Leading a Winning Property Management Team (HRS402) with the Managing People & Marketing/Retail Track.


Review the learning objectives of this course.

  •  A standard calculator or smartphone calculator is recommended; Laptop optional.


Classroom: The classroom course is 2 days, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

Online: The online course takes approximately 4-6 hours to complete, followed by the online course exam.