Videos

Welcome to IREMVision - a library of educational videos. Just click on the video topic of your choice for viewing. We will continue to grow the library as new videos are developed. If you have any suggestions for IREMVision contact us at vision@irem.org

TREM

IREM at Greenbuild (6:37)
Greenbuild 2013, USGBC’s annual conference that brings together 40,000 real estate professionals focused on sustainability, took place November 20-22 in Philadelphia. See what IREM Members and industry professionals had to say about the conference - from the field!

TREM

Trends in Real Estate Management - Hear from Top Executives (multiple videos)
Two top real estate management executives, Karen Whitt, CPM, of Colliers International and Fred Tuomi, of Equity Residential, share their views on what the multifamily and commercial property management industry can look forward to in 2013 and beyond.

Mgmnt

The Management Plan (4:20)
Why is a real estate management plan so important? How can it benefit owners and managers? Watch this scenario in which an owner and manager discuss the merits of having a sound business plan for a real estate investment property.

comingSoonIREMED

IREMED Course Trailer (2:18)
Coming soon to a classroom near you – IREMED! The advanced professional development program to maximize your potential and the value of the real estate assets you manage. Your choice, your pace, your program! You decide.

CommOfOrgCulture

Communicating an Organization’s Culture (3:54)
How do you go about communicating your organization's culture to your employees, tenants, residents, and owners? Listen as real estate management professionals discuss best practices for communicating organizational culture.

OrgCulture

Fostering Organizational Culture (2:47)
How do leaders and other staff foster organizational culture in real estate management companies? Listen as real estate management professionals discuss the importance of fostering organizational culture and how they do it.

TREM

Developing Company Policies on Employee’s Use of Social Media (2:19)
Do you have policies in place for the use of social media in the workplace? Listen to real estate managers discuss how they handle the ever-evolving world of employee's use of social media in the workplace - both business-based and personal.

TREM

Ensuring a Diverse Workplace (5:06)
What does diversity mean to you and your real estate management company? How do you ensure diversity in the workplace? Listen to real estate managers discuss how they ensure diversity in their companies.

NatureChange

The Nature of Change (2:54)
How does change affect your real estate management company? How does a leader serve as a change agent? Listen as real estate management professionals discuss how they lead and deal with change in their companies and the industry.

Janine

How to Use Body Language to Build Relationships and Expand Your Network (4:33)
Janine Driver, body language expert, shares top secrets for mastering body language, in her session, How to Use Body Language to Build Relationships and Expand Your Network, at the 2011 IREM Fall Leadership Conference in Washington D.C.

Jonakan

Critical Thinking for Creative Problem Solving (3:11)
Jonakan O'Steen outlines the critical thinking process in his session, Critical Thinking for Creative Problem Solving, at the 2011 IREM Fall Leadership Conference in San Diego.

MikeO

Generational Preferences: A Glimpse into the Future Office (3:55)
Mike O'Neill, Ph.D., CPE, discusses how shifting demographics are altering employees' expectations of their work/life experience, changing the traditional notion of office space, in his session, Generational Preferences: A Glimpse into the Future Office, at the 2011 IREM Fall Leadership Conference in San Diego.

TREM

Turning Around Troubled Properties (2:35)
Four expert panelists: Richard F. Muhlebach, CPM, SCSM, CRE, RPA; Kathleen Harmon, CPM, ARM; John Gallagher, CPM; and Kenneth Goodacre, CPM; define the core principles of positioning a troubled property, in their session, Where’s the Money: Turning Around Troubled Properties, at the 2011 IREM Fall Leadership Conference in San Diego.

CrimeFree

Creating a Crime-Free Property (4:31)
Rebecca Noel, Executive Director of the International Crime-Free Association (IFCA), provides insights on how managers can identify the warning signs of criminal activity, in her session, Creating a Crime-Free Property, at the 2011 IREM Fall Leadership Conference in San Diego.

TREM

Embracing Diversity (1:30)
George Griffin, CPM gives us his take on the Rainbow Perspective at the IREM Diversity Advisory Board meeting in San Diego.

GeorgeGT

A Definition of Tolerance (0:29)
George Griffin, CPM gives his definition of Tolerance at the Diversity Advisory Board meeting in San Diego.

TREM

Embracing Different Backgrounds (0:44)
Jay Windsor, CPM gives his definition of Diversity at the Diversity Advisory Board meeting in San Diego.

NicholasD

Joint Venture Your Way to Equity and Build Your Investment Portfolio (1:27)
Nicholas Dunlap, CPM, discusses how real estate managers are in an excellent position to leverage their management expertise to make more money through real estate investments in his session, From Manager to Managing Partner: Joint Venture Your Way to Equity and Build Your Investment Portfolio, at the 2012 Leadership and Legislative Summit, featuring Capitol Hill Visit Day, in Washington D.C.

ChristLee

Transformational Leadership in the New Age of Real Estate (1:59)
Christopher Lee, Ph.D., shares what it takes to become a leader and to build a blueprint for success in his session, Transformational Leadership in the New Age of Real Estate, at the 2012 Leadership and Legislative Summit, featuring Capitol Hill Visit Day, in Washington D.C.

JoanneS

Discovering the Coach in You (2:55)
Joanne Smikle, consultant, author and speaker, stresses the importance of sparking a forward-focused, innovative culture by looking, thinking and moving ahead, in her session, Discovering the Coach in You, at the 2012 Leadership and Legislative Summit, featuring Capitol Hill Visit Day, in Washington D.C.

lease

Lease Deal Trends (1:35)
What does the office building lease deal look like in today's market? Hear Gordon Dowrey, Jr. CPM reflect on current leasing trends that ensure a profitable lease deal for the owner.

savvy

Savvy Tenants (1:54)
With a wealth of information at their fingertips on the Web and beyond, today's tenants are much more educated and sophisticated. Property managers need to be aware of how to respond to these tenants and how this may impact lease negotiations. Hear IREM Members discuss their strategies for working with today's savvy tenants.

analytics

Marketing Analytics for the Multifamily Industry (2:03)
How do you know which marketing efforts are producing results? With advances in sophistication and ease-of-use, the tools used by real estate managers are rapidly changing. Hear CPM Member perspectives current trends in marketing analytics for the multifamily industry.

revenue

Revenue Management: Lease Renewal (2:06)
Use of revenue management tools in the multifamily industry is growing rapidly, but what are the trade-offs of using revenue management tools at the time of lease renewals? Hear IREM Members discuss the intricacies of approaching renewals when lease prices have been set by revenue optimization strategies.

tenants

Tenant retention strategies (1:57)
It's no secret that tenant retention is a key component of an effective marketing and leasing strategy. But, getting and keeping quality tenants is more of a struggle than ever before. Hear IREM Members discuss their tried and true tenant retention strategies. You may be surprised at how simple it can be!

whyFinance

Why Finance? (3:50)
Why does a real estate manager need to understand finance concepts? Isn’t that someone else’s job? Click on the following link to hear IREM Members discuss how important it is to recognize the day-to-day variables that affect property value, and position yourself to achieve the owner’s goals and objectives.

communicating

Communicating With The Owner (2:25)
Meeting the owners’ goals and objectives is critical to your performance as a real estate manager. But, it is often a challenge to uncover the unique variables that affect each owner’s investment strategy. Click on the following link to watch a “role-play” scenario that demonstrates how to dig deeper and gain clarity on an owner’s specific goals and objectives.

CapRates

Going In and Going Out Cap Rates (6:04)
One of the most important tasks of managing real estate as an investment is to obtain an accurate valuation of a property. In the following video, IREM Members explore the process of capitalizing future income streams into value using capitalization rates.

Payments

Payments per Year (2:36)
Setting up financial calculations with correct inputs is critical to achieve the most accurate results. In the following video, an IREM Member discusses the use of one payment per year versus twelve payments per year when performing time value of money calculations and the situations in which you might use each.

EffectiveRent

Effective Rent: In Depth (1:40)
Market rental rates and effective rental rates can be quite different. The following demonstration shows how variations between market and effective rents can impact a property’s income and financial performance over time.

The Four Tests (3:51)
The four tests of investment return are a cornerstone of the IREM approach to assessing a property’s financial performance. In this video, an IREM Member discusses cash-on-cash rate of return, value enhancement, net present value, and internal rate of return.

Which is Better? (1:33)
The four tests of investment return are a cornerstone of the IREM approach to assessing a property’s financial performance. In this video, an IREM Member discusses cash-on-cash rate of return, value enhancement, net present value, and internal rate of return.

The Relationship Between NPV and IRR (4:26)
Net present value (NPV) and internal rate of return (IRR) have a complex relationship. In the following video, an IREM Member discusses the time value of money and the relationship between these two key measures of investment return and what they can tell us about the performance an asset.

Why a Midstream Analysis? (4:13)
There are several scenarios in which a midstream analysis of property performance becomes necessary. In the following video, several IREM Members discuss the details of a midstream analysis as well as how and why a real estate manager would conduct one.

Making a Recommendation (3:59)
In this two part video, a roundtable of IREM Members discuss making a recommendation to an owner regarding a chosen course of action for a property. Members discuss the financial analyses that led them to their conclusion as well as the importance of using the client’s goals as one’s guiding factor in decision-making

Meeting the Owner: A Role Play (4:59)
Meeting the owners’ goals and objectives is critical to your performance as a real estate manager. But, it is often a challenge to uncover the unique variables that affect each owner’s investment strategy. Click on the following link to watch a “role-play” scenario that demonstrates how to dig deeper and gain clarity on an owner’s specific goals and objectives.

12-Month Operating Budget (8:02)
The following demonstration shows how to use an Excel spreadsheet to build a property’s 12-month operating budget.

Reports to the Owner: A CPM Discussion (3:46)
Each owner will be looking for periodic reports to inform them on how the property is performing. How does the real estate manager communicate with the owner to ensure the owner’s expectations are met? Click on the following link to watch a CPM discussion that explains why it is important to understand the owner’s expectations when it comes to reporting.