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Research Reports

These reports from The National Association of REALTORS offers research on market data, commercial, international, home buying and selling, NAR member information, and technology. Use the data they contain to improve your business through knowledge of the latest trends and statistics.

Market Data | Home Buyers and Sellers | NAR Member Information |
Commercial Research | International | Technology

A list of reports is also available in alphabetical order by report title.

Market Data

Local Market Reports
NAR Research has local information on markets, state taxes and fiscal conditions, wealth gain by metro area, subprime ARM performance, mortgage conditions, the economic impact of real estate, and existing home sales and prices.

REALTORS Confidence Index
The REALTORS Confidence Index is a key indicator of housing market strength based on a monthly survey sent to over 50,000 real estate practitioners. Practitioners are asked about their expectations for home sales, prices and market conditions. In addition, the "Questions of the Month," feature results of a timely aspect of the housing market.

Relocation Reports
The Relocation Report for each county presents information for that county on county‐to‐county migration flows within the United States, the average incomes of households moving between the specific county and other counties, demographic summaries of homeownership rates, and types of home mortgages (e.g., Conventional, FHA, VA, and FSA/RHS).

Commercial Research

State-by-State Economic Impact of Real Estate Activity
How is the housing market in your state affecting the local economy? These reports outline the total economic impact of real estate related industries on the state economy, as well as the expenditures that result from a single home sale, including aspects like home construction costs, real estate brokerage, mortgage lending and title insurance. Find out how much the real estate industry is affecting the gross state product for your area.

Commercial Member Profile
This 2012 report describes the business, transaction, and demographic characteristics of commercial members, and defines the property information needs of this segment of NAR membership. The Commercial Member Profile is available for download in our store.

Commercial Real Estate Lending Survey
The 2012 Commercial Lending Survey provides insights into REALTORS' commercial financing conditions. The report details liquidity conditions, market impact, funding sources, and respondents' comments.

Commercial Real Estate Market Survey
The REALTORS Commercial Real Estate Market Survey is a new project from Research that measures activity in the commercial real estate markets. It is designed to provide members with an overview of the market performance, sales and rental transactions, current economic challenges and future expectations.

Commercial Real Estate: Overview and Outlook
This report from the first quarter of 2012 covers the economic conditions underpinning current commercial real estate markets and presents trends in market fundamentals, investments and financing.

List of Markets Covered

Expectation and Market Realities in Real Estate 2013
This report gives commercial investors the information they need to make forward-looking changes to their approach to today's market. It focuses on economic outlook, capital markets, highlights and expectations for the five major property sector markets, and a collective analysis of the commercial investment environment.

Technology

Digital House Hunt
Google and NAR have collaborated to uncover trends and insights around digital media usage among home shoppers, whether they were looking for an existing home, a newly constructed home, or an apartment. Together, Google and NAR's individual research results tell a cohesive story about today's uber-connected home shopper.

NAR Web Site Traffic Statistics
Find out who visits NAR's Web sites, realtor.com and REALTOR.org, and how often. Learn what's important to fellow REALTORS and the general public plus know realtor.com's position in the real estate vertical marketplace. 

REALTOR Technology Survey
This 2012 survey provides an overview on REALTORS' technology usage and needs specifically: social networking, lead generation, and more.

MLS Technology Survey
This 2010 survey analyzes technology trends in Multiple Listing Services (MLSs). 

Data Security Survey
This 2010 report highlights findings on data security perceptions and experiences among members.

Smartphone Survey
This 2010 report highlights members' smartphone usage, perceptions, and needs.

NAR Member Information

Member Profile
Based on a random sampling of NAR’s membership, the 2012 Member Profile strives to answer the question: Who are REALTORS? It looks at a variety of economic and demographic characteristics, and business practices.

Commercial Member Profile
This 2013 report describes the business, transaction, and demographic characteristics of commercial members, and defines the property information needs of this segment of NAR membership. The Commercial Member Profile is available for download in our store.

Home Buyers and Sellers

Investment and Vacation Home Buyers Survey
This annual report breaks down the share of home sales by primary residences, vacation homes, or investment properties, and presents several characteristics of the non-primary residence transaction.

Digital House Hunt
Google and NAR have collaborated to uncover trends and insights around digital media usage among home shoppers, whether they were looking for an existing home, a newly constructed home, or an apartment. Together, Google and NAR's individual research results tell a cohesive story about today's uber-connected home shopper.

Profile of Buyers' Home Feature Preferences
Purchasing a home is an important life decision, and many factors can influence the home choices buyers make. The 2013 Profile of Buyers' Home Feature Preferences examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics and household composition.

Profile of Home Buyers and Sellers
Each year, the NAR surveys home buyers and sellers to gather detailed information about the home buying and selling process. The Profile of Home Buyers and Sellers provides information on demographics, housing characteristics and the experience of consumers in the housing market, including the role that real estate professionals play in home sales transactions.

Social Benefits of Homeownership and Stable Housing
This 16-page paper from 2012 looks at how homeownership leads to positive social outcomes. It examines not only the ownership of homes, but also the impact of stable housing.

Simplify: Real Estate Trends in a Time of Uncertainty
NAR commissioned this study to determine today's real estate industry trends and found eight that are vital for setting strategic direction for agents, brokers, and associations alike.

International

Profile of International Home Buying Activity
We live in a global marketplace. While all real estate is local, not all property buyers are. A significant share of home purchases are made by people whose primary residence is outside of the U.S. The 2012 Profile of International Home Buying Activity will reveal the top five countries of origin for foreign home buyers and how these buyers are utilizing the services of REALTORS. 

Profile of International Home Buyers in Florida
The international real estate market, defined as non-resident foreigners purchasing residential real estate in this country, is important to Florida. Florida is the state which produces the largest share of U.S. residential home sales to international clients, accounting for 26 percent of total sales to international clients. NAR estimates these sales at $82.5 Billion to resident and non-resident foreigners, with $41 Billion of the sales to non-resident foreigners.

Profile of International Home Buying in Miami
International sales are a growing market for Miami. Because of the cultural and linguistic challenges presented by these transactions, this is currently a niche market, but there is plenty of opportunity for REALTORS interested in both commercial and residential sales to foreigners.

State-by-State International Business Reports
These downloadable reports from 2012 look at international business activity by state, including the number of foreigners arriving from various countries, homeownership rates, and top exports.

Housing Price Indices: A World Wide Overview of Real Estate in Recent Years
The international housing markets are critical in understanding changes in asset values and economic drivers in the world economy. This report from 2009 examines the availability of housing data on a country-by-country basis and assembles roughly comparable data over a significant time period to identify changing price levels in the international housing markets.