Learn effective marketing and leasing tactics specific to retail properties that will help you achieve the right balance of retailers, increase retail traffic and generate greater sales per square foot.

What you’ll learn:

• Market assessment: Regional and neighborhood psychographic analysis, trade area mapping, market share analysis, comparison grids for establishing average market minimum rent
• Marketing planning and strategies: Marketing strategy development and implementation, campaign evaluation and tracking 
• Essentials of the lease: Percentage rent, common area maintenance, lease provision and their impact on both retailer and landlord
• Leasing strategies: Tenant mix and placement, broker listings and commission agreements, prospect qualification

How you’ll benefit:

• Develop the optimal tenant mix for the trade area
• Drive retail traffic to your property to improve tenant sales
• Maximize occupancy with lease renewals that benefit both retailer and shopping center

Click here to view the course learning objectives.

 Standard calculator recommended