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MKL405 - Marketing and Leasing: Multifamily Properties

Position your property in the market to attract and retain new residents with key strategies for reaching qualified prospects, selling your property’s benefits, and successfully closing the deal.

What you’ll learn:

Market assessment: Regional and neighborhood demographics, comparison grids for developing competitive rental rates
Marketing planning and strategies: Marketing campaign development, advertising, public relations
Leasing strategies: Lease provisions and effective rent, leasing strategies and how to train staff to meet leasing goals, prospect qualification
Resident retention: Resident orientation programs, resident communication, problem solving

How you’ll benefit:

Position your property to succeed in your market
Showcase your property in the best light to secure new residents
Achieve higher levels of resident satisfaction and retention by effectively troubleshooting resident issues

Click here to view the course learning objectives.

Standard calculator recommended

Related Readings: Order online or use the publications order form in the Publication Catalog.

Practical Apartment Management, Sixth Edition
Edward N. Kelley, CPM®
Whether you’re a site manager of a single building or an executive manager of multiple properties –
this book is a must for every apartment manager. This how-to, hands-on guide covers the basics
through advanced solutions for marketing and leasing rental properties. Topics include:

Hiring and managing property staff
Establishing policies to guide property operations
Leasing policies, the rental application process, and the lease document
Developing strategies for maximizing rent collections
Maintaining the property
Preparing a marketing campaign
Setting and raising rents
Upgrading and renovation

Order #784
Price: $47.95 member; $59.95 nonmember rate

Marketing Residential Properties: The Science and the Magic
Laurence C. Harmon, CPM®, CRE and Kathleen M. Harmon, CPM®, ARM®
This book is ideal for the residential real estate novice or veteran, for leasing agents and sales agents, supervisors and sales trainers—these expert authors offer useful and easy-to-follow steps to implement into your marketing practices. Learn how to:

Update your marketing techniques to work for today’s customer
Create and implement a residential marketing master-plan
Capitalize on new opportunities as the residential market fl uctuates
Act as a consultative leasing or selling agent
Build a professional staff and get updated on Fair Housing
Train and coach your staff with new marketing techniques

Order #792
Price: $54.95 member; $43.95 nonmember rate

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IREM encourages diversity. We welcome individuals of all races, genders, creeds, ages, sexual orientations, national origins, and individuals with disabilities. Our organization strives to provide an equal opportunity environment among its members, vendors, and staff.