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MKL406 - Marketing and Leasing: Office Buildings

 

Apply principles to practice by working with real-world scenarios designed to teach you the major aspects of market analysis, effective marketing practices, and successful lease negotiations for your office space.

What you’ll learn:

  • Office markets: Office buildings, medical buildings, and marketing and leasing retail space for office buildings
  • Market assessment: Regional and neighborhood analysis, demographic data collection, impact of various economic factors
  • Leasing strategies: Stacking plans, office lease negotiation, working with broker relationships and commissions, commercial lease provisions, prospect qualification
  • Tenant retention: Efficient resolution of tenant complaints, strategies for increasing tenant loyalty

How you’ll benefit:

  • Drive leasing activity and build awareness of your office properties with a compelling marketing campaign
  • Secure new tenants and maximize use of available office space
  • Negotiate commercial leases to suit the owner’s objectives and close the deal

Click here to view the course learning objectives.

 Standard calculator recommended.

 
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