(Chicago, August 23, 2005) A seminar for real estate management executives titled "Maximizing Profit: Growth Strategies for Real Estate Management Companies" will be presented Nov. 18 and 19 at the Westin Kierland Resort and Spa in Scottsdale, AZ by the Institute of Real Estate Management (IREM®). The seminar will be presented in five sessions, limited to 40 people to maximize participation, with ample time for attendees to participate in recreational, sightseeing and other activities of their choice in the Scottsdale area.

SESSION CONTENT
Session 1, titled "SWOT Analysis: To Do or Not to Do," will help attendees weigh the alternatives as they explore their company's Strengths, Weaknesses, Opportunities and Threats (SWOT) within the context of today's market.

Session 2, titled "Giving Life to Your SWOT Analysis: Developing a Business Plan," highlights the steps necessary to transform SWOT analysis findings into a living document that will serve as a guide for leading a real estate management company.

Session 3, titled "Show Me the Money: Enhancing Revenue Streams" will explore strategies to increase current income streams and analyze techniques to create additional income.

Session 4, titled "Proposal + Persuasion = Growth," will explore attendees' ability to identify and respond to the needs of potential clients, owners, investors, and developers in a convincing manner by developing and delivering an effective presentation.

Session 5, titled "Closing the Deal: Negotiating the Management Agreement," will examine strategies that are essential to successful negotiation, including tips for responding to objections that often are raised throughout the process.

WELL-CREDENTIALED INSTRUCTOR
The seminar facilitator is Kathleen M. McKenna-Harmon, CPM®, president of McKenna Management and Marketing Associates, Inc., a marketing and consulting firm based in Minneapolis. With more than 20 years experience in the real estate industry, she has managed thousands of apartment units, is a former director of corporate quality for Spectrum/Apartment Search, Inc., and was president of the largest fee-management firm in the Minneapolis-St. Paul area. She has co-authored three books published by IREM, Contemporary Apartment Marketing: Strategies and Applications, The Resident Retention Revolution, and The Tenant Retention Solution.

COST AND REGISTRATION INFORMATION
The fee for the seminar is $560 for IREM members and $700 for non-members. Guest room accommodations and meals are extra. For additional information and online registration, click here.

ABOUT THE INSTITUTE OF REAL ESTATE MANAGEMENT
The Institute of Real Estate Management (IREM^®) has been the source for education, resources, information and membership for real estate management professionals for more than 70 years. An affiliate of the NATIONAL ASSOCIATION OF REALTORS^®, IREM is the only professional real estate management association serving both the multi-family and commercial real estate sectors.

With 82 U.S. chapters, seven international chapters and several other partnerships around the globe, IREM is an international organization that serves as an advocate on issues affecting the real estate management industry.

Membership includes approximately 16,000 individual members and 530 corporate members. IREM promotes ethical real estate management practices through its credentialed membership programs, including the Certified Property Manager^® (CPM^®) designation, the Accredited Residential Manager (ARM^®) certification, and the Accredited Management Organization (AMO^®) accreditation. These esteemed designations certify competence and professionalism for those engaged in real estate management. In addition, IREM offers Associate membership status.