Working with the Media

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In this video-based course, you'll learn how the media really works and the steps you can take to connect with your key audiences and win the battle of public opinion. The course will help you:

  • Understand the editorial process and how to establish relationships with local media
  • Develop targeted messages to promote your property
  • Learn how to communicate like a seasoned professional
  • Practice how to respond to the media after a potentially negative event
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