Course Description
Presenter: Candice Manning, CALP, CAM, NAAEI, Director of Workforce Development, Education & Digital Strategy - Maryland Multi-Housing Association
Whether you’re advancing within your organization or exploring a new direction, your personal brand is already shaping how others see you - intentionally or not. In this webinar, participants will gain clarity on how perception impacts professional growth and how to take control of their personal narrative.
This session breaks down the distinction between reputation and personal brand, why perception matters in today’s professional landscape, and how to align how you’re perceived with who you truly are. Participants will be encouraged to evaluate what sets them apart, clarify their unique value, and consider how effectively their personal brand represents their strengths, experience, and professional goals.
The webinar also explores practical, approachable ways to use storytelling and social platforms to amplify your message and increase visibility - without feeling inauthentic or “salesy.” Designed as a practical, self-guided working session rather than a traditional lecture, this webinar equips participants with clear insights and actionable steps they can immediately apply.
In today’s professional world, you are the CEO of You, Inc. This session empowers you to define your brand with intention - rather than leaving it to chance.
Learning Objectives:
- Differentiate between reputation and personal brand and explain how perception influences professional growth, credibility, and career opportunities.
- Identify and articulate their unique value and authentic voice to intentionally shape how they are perceived by colleagues, leadership, and industry peers.
- Develop practical strategies to strengthen and communicate their personal brand, both in person and online, while maintaining authenticity and professional integrity.
Candice Manning hosts over 20 years of sales experience working more than 15 years in the Property Management realm. Leading teams as large as 28 and as small as 6, Candice is passionate about people and team development. Holding a degree in Speech Communication/Broadcasting, she has been able to utilize her background in communication to successfully master the craft of relationship building-reducing vacancies and increasing profit for multiple corporations. Candice also employs her background to create and facilitate classes that enhance skills and drive results on the community. Simply put, she prides herself on creating classes that encourage a mindset to change behavior and drive performance.
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