Course Description
Presenter: Kathy Whitman, CPM®
Learn how to turn underperforming properties into stronger financial performers by speaking the language owners care about most: return on investment. In this course, Kathy Whitman, CPM®, walks you through a clear, practical process for building strategic management plans grounded in financial analysis.
You’ll cover evaluating a property’s current performance, assessing market conditions, and developing realistic proformas that reflect both “as-is” operations and improvement scenarios. You’ll also learn to identify issues, estimate costs to cure, analyze capital improvements, and compare alternatives based on financial returns.
By the end, you'll be ready to prepare and present a recommended management plan—one that clearly demonstrates value, supports owner decision-making, and focuses on what matters most: the numbers.
Learning objectives:
- Identify financial and operational drivers of underperformance
- Evaluate capital improvement options using financial analysis
- Present a management plan that supports owner ROI decisions
Kathy Whitman has been a Certified Property Manager® (CPM®) since 1984 and became a member of IREM’s faculty in 1987 with a concentration on the finance classes.
Ms. Whitman is an asset manager in northwest Arkansas. She has analyzed properties for various investors and prepared management plans, focused on rehabs to lift properties in the marketplace and improve the rate of return to owners. She then executed the approved plans, exceeding projected expectations. She recently prepared a management plan and course for IREM members on the specific steps for writing a management plan.
Her career of 37 years includes all types of property management across the Midwest and Southern United States with a focus on multi-family. This includes investor owned as well as third-party management.
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