Social media is rapidly becoming a necessary part of any business marketing and communications strategy. If your customers, tenants, residents, and clients are on social media sites (and they are), you need to be too. IREM's newly updated Social Media for Real Estate Managers is designed for real estate managers who want to use social media to make connections, build a brand, and grow their business.
Covering topics from basic Facebook, Twitter and LinkedIn account setup to advanced metrics to measure your social media success, this is the definitive guide to using social media in the real estate industry.
This updated edition features all new content on LinkedIn, helping real estate managers further both their career and their business by connecting with millions of real estate professionals online. Also featured are recent changes to Facebook and Twitter, including a glimpse at the fantastic opportunities Facebook's Timeline for Pages brings to a real estate management company.