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2016 Presidential Goals

Christopher Mellen, CPM, ARM

In support of IREM’s 2015-2016 Strategic Direction, President Christopher E. Mellen, CPM, ARM, has prioritized the following 2016 Themes and Goals.



  • An operating plan and budget with a focus on bottom-line, business-orientated ROI – including an overall Revenue growth of 2.3% and quantitative goals supported by Key Performance Indicators (KPIs)
  • Purposeful focus on growth of CPM Members and other credentialed members through multiple marketing channels
    • Membership targeted to surpass 20,000 by year-end 2016
    • Education enrollment increases driven by CPM course enrollments
    • New CPM Sponsor Program – CPM Members coaching new CPM Members
  • Refreshed marketing strategy
    • Enhanced marketing resources, utilization of outside consultants, strategic marketing research, social media and website deployment
    • Targeted tactical marketing to individual customers directly and through member word-of-mouth and member sponsors
    • Support of chapters as delivery vehicles and critical touch-points
    • Solutions-focused B2B marketing to corporate customers
    • Intentional outreach to a younger and more diverse market of students, young professionals, and others entering the workforce
    • Positioning of IREM as a brand on a global platform
  • Industry engagement and insights
    • Deeper and stronger industry connections through intensified corporate outreach and engagement
    • Defining and addressing asset management
    • Advancement of IREM Certified Sustainable Property certification, with at least 200 properties by year-end
    • Expansion of REME Award program
  • Planning for the future
    • Strategic direction for 2017 national and regional meetings, governance activity and government affairs
    • Update CPM and ARM credentialing courses and exams to align with Job Analysis findings and industry trends for 2017 launch