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eBook on "Social Media for Real Estate Managers" Published by IREM

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(Chicago, Jan. 18, 2012) Social media is rapidly becoming a necessary part of any business marketing and communications strategy. If the customers, tenants, residents, and clients of real estate managers and management firms are on social media sites (and they are), then they need to be, too. “Social Media for Real Estate Managers," a new eBook from the Institute of Real Estate Management (IREM), is the definitive guide to using social media in the real estate marketplace. Designed for real estate managers who want to use social media to make connections, build a brand, and grow their business, it is applicable to practitioners across the real estate industry spectrum.

Specific topics covered by the publication, informative for novices and experts alike, include:

  • Basic Facebook and Twitter account setup
  • Engaging with your audience
  • Marketing your pages
  • Metrics and measuring your success
  • Learning the lingo
  • ...and much more.

IREM Members can download Social Media for Real Estate Managers at no cost from, but they must log in as a member to download the publication free. The price of the publication for non-members is $5.99 and can be paid for by credit card (VISA, MasterCard, American Express, and Discover) and downloaded at

The Institute of Real Estate Management (IREM) is an international community of real estate managers across all property types dedicated to ethical business practices and maximizing the value of investment real estate. An affiliate of the National Association of Realtors, IREM has been a trusted source for knowledge, advocacy and networking for the real estate management community for more than 80 years.

IREM is the only professional real estate management association serving both the multi-family and commercial real estate sectors and has 80 U.S. chapters, 14 international chapters, and several other partnerships around the globe. Worldwide membership includes nearly 18,000 individual members and over 535 corporate members.

IREM promotes ethical real estate management practices through its credentialed membership programs, including the Certified Property Manager (CPM) designation, the Accredited Residential Manager (ARM) certification, the Accredited Commercial Manager (ACoM) certification, and the Accredited Management Organization (AMO) accreditation. These esteemed credentials certify competence and professionalism for those engaged in real estate management. IREM also offers CPM Candidate, Associate, Student, and Academic memberships. All members are bound by the strictly enforced IREM Code of Professional Ethics.

Collectively, CPM Members in the United States manage nearly $2 trillion in real estate assets, including 11.4 million residential units and 10.4 billion net square feet of commercial space. To learn more about the IREM and its chapter network, call (800) 837-0706, ext. 4650 (outside the U.S. call (312) 329-6000) or visit