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Behr Signs On As an IREMIndustry Partner

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(Chicago, Feb.14, 2013) –The Institute of Real Estate Management (IREM) has announced that Santa Ana, CA-based Behr Process Corporation, manufacturer of BEHR & KILZ Paints and Primers, has become a 2013 IREM “Industry Partner.” The Industry Partner program helps providers of products and services to the real estate management industry enhance their personal connections to IREM Members on a cost-effective basis. Recognizing that these providers have much useful information to share, it calls for coordinating knowledge exchange through IREM print, electronic and face-to-face communications in ways that benefit both the providers and the IREM membership.

More About BehrPro
Behr is dedicated to serving professional painters and contractors through its BehrProSM program. The program features professional-grade coatings, primers, wood stains and waterproofers including BEHR, BEHR PREMIUM PLUS ULTRA, BEHR PREMIUM PLUS, KILZ PRO-Xpaints and KILZ Primers. With advanced products and services – such as free job-site delivery where available, convenient will-call pick up, factory tinting, , color matching plus renderings, expert customer support and business solutions, and pricing discounts through The Home Depot – BehrPro offers industry professionals the tools and resources to help them simplify and grow their business. Behr's professional products can be purchased at The Home Depot, with more than 1,900 convenient locations nationwide, or by contacting a BehrPro representative at 1-877-776-3961.

Founded in 1947, Behr is one of the largest suppliers of architectural paint and exterior wood- care products to the United States and Canadian do-it-yourself and professional channels.  Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot.  Behr is a subsidiary of Masco Corporation (MAS) and is headquartered in Santa Ana, Calif. For more information, visit the BehrPro website at

More About the Industry Partner Program
The IREM Industry Partner Program is offered at four levels of financial investment – Chairman, President, Director, and Executive – and can be tailored to meet the specific needs of each partner. Benefits include sharing of industry information, advertising (print and electronic), sponsorships and exhibiting at national events, use of membership lists, and access to top IREM leaders and colleagues. Behr is an Industry Partner at the Executive Level of participation.

The Institute of Real Estate Management (IREM) is an international community of real estate managers dedicated to ethical business practices, maximizing the value of investment real estate, and promoting superior management through education and information sharing. An affiliate of the National Association of REALTORS, IREM is the home for all industry professionals connected to real estate management – and the only organization serving both the multi-family and commercial sectors.

We believe that good management matters, and that well-managed properties pay dividends in terms of value and in the quality of life for residents, tenants and customers. We believe in professional ethics. We believe in the power of knowledge and the importance of sharing it.

IREM offers a variety of membership types for professionals of every experience level, from on-site managers to high-level executives. Our credentials, earned by meeting high standards of education, experience, and ethical business practices, include: Certified Property Manager (CPM), Accredited Residential Manager (ARM), Accredited Commercial Manager (ACoM), or Accredited Management Organization (AMO).

Since 1933, IREM has set the standard for best practices in real estate management. Today, IREM membership includes nearly 18,000 individuals and 560 corporate members. To learn more about the IREM and its chapter network, call (800) 837-0706, ext. 4650 (outside the U.S. call (312) 329-6000) or visit