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New IREM Whitepaper Examines
Effective Communication as a Critical Leadership Skill

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Editor’s Note: Contact Sharon Peters for a media review copy of the publication.

(Chicago, May 3, 2013) –The most common competency listed for virtually all job descriptions is good communication. A new white paper just published by the Institute of Real Estate Management (IREM), explores just what it takes for real estate managers and practitioners in other fields to become effective communicators, and therefore better leaders.

Titled simply “Leadership Development: Effective Communication,” the publication is the third in a series of IREM white papers that will examine various leadership-related topics. It acknowledges at the outset that the ability to communicate with others is one of the toughest skills to master, particularly because the meaning of any communication is determined by the person receiving it, not the person delivering it. Consequently, the same message can mean different things to different people. Observing that perhaps the simplest definition of effective communication is when everyone receiving information ascribes to it the same meaning that was intended by the sender, the white paper goes on to address:

  • The three basic rules for making any communication more effective
  • How to craft the message to achieve your communication objectives
  • Communication barriers to avoid
  • How to be a better listener
  • How emotional intelligence (EQ) impacts communication
  • Specific actions you can take to be a better communicator.

IREM Members can downloadLeadership Development: Effective Communicationat no cost from, but they must log in as a member to download the publication free. The price of the publication for non-members is $5.99 and can be paid for by credit card (VISA, MasterCard, American Express, and Discover) and downloaded at

The Institute of Real Estate Management (IREM) is an international community of real estate managers dedicated to ethical business practices, maximizing the value of investment real estate, and promoting superior management through education and information sharing. An affiliate of the National Association of REALTORS, IREM is the home for all industry professionals connected to real estate management – and the only organization serving both the multi-family and commercial sectors.

We believe that good management matters, and that well-managed properties pay dividends in terms of value and in the quality of life for residents, tenants and customers. We believe in professional ethics. We believe in the power of knowledge and the importance of sharing it.

IREM offers a variety of membership types for professionals of every experience level, from on-site managers to high-level executives. Our credentials, earned by meeting high standards of education, experience, and ethical business practices, include: Certified Property Manager (CPM), Accredited Residential Manager (ARM), Accredited Commercial Manager (ACoM), or Accredited Management Organization (AMO).

Since 1933, IREM has set the standard for best practices in real estate management. Today, IREM membership includes nearly 18,000 individuals and 560 corporate members. To learn more about the IREM and its chapter network, call (800) 837-0706, ext. 4650 (outside the U.S. call (312) 329-6000) or visit