1:00 pm-2:30 pm

Global Business Practices Forum

“Natural Disasters: How Prepared Are You?”

SPONSORED BY

Moderator: Cynthia Clare, CPM Kettler Management McLean, VA

Moderator: Eric Storey, CPM Zions Bank Eden, UT

Panelist: Kiyoshi Inomata, CPM C.F. Nets Co., Ltd. Kanagawa, Japan

Panelist: Ron Penner, CPM Globe General Agencies Winnipeg, MB Canada

Panelist: H. Jackson Wallace, CPM ETI Multifamily Tuscaloosa, AL

Natural disasters can happen anytime, anywhere, with little to no warning.  In this session, you will hear property managers from around the world discuss how they prepared for natural disasters and how they stayed in contact with employees and residents at the property during the disaster and ways to deal with clean-up in the aftermath.  By attending this session, you will:

• Hear real life examples of natural disasters and how managers dealt with them
• Learn ways you can prepare your building, employees and residents using a variety of tools
• Gain the tools to assess your property’s existing disaster preparedness program
• Get a glimpse of the latest edition of  Before and After Disaster Strikes: Developing an Emergency Procedures Manual

Legislative Update

A panel of IREM Members will lead discussion about the legislative issues affecting real estate management.  Participating in this forum is an excellent opportunity for you to learn about local issues impacting the industry and consequently how these issues will affect your business. Learn about the most recent changes to legislation, what you might expect down the road and:

• Be abreast of new and emerging public policy trends impacting the industry
• Prepare your business for opportunities that result from these legislative and regulatory changes

2:30 pm-3:00 pm

"Managing Your Online Reputation" (LL-2)

Managing your online presence and reputation can be a big and scary task, but it is so important because your current and future customers are online using the Internet to find you. After this program, you will:

• Put Your Best 'Online Foot Forward':  Putting your best 'online' foot forward starts with having a great website. Learn a few keys to making your website more effective and tips on local search best practices so more people find your website. 
• Stop and Listen:  Managing your online reputation starts with listening.  Learn how to set up alerts so you know when others are talking about your brand online. How to claim your local business on Yelp, Google Local so you manage your brand. 
• Respond & Build Positive Feedback:  How to deal with positive and negative feedback on local review sites and your Facebook page. 

2:00-3:30 pm

Mike O’Neill, Ph.D., CPE
Knoll, Inc.
Milwaukee, WI

Are your tenants downsizing or beginning to use their space in new ways? Will you be ready when they request media walls, privacy shields and adjustable desks? In this session, you will explore how changing workplace patterns are reshaping the office of the future. You’ll come away with creative solutions to retain tenants through space utilization trends and design considerations that will position them for success. After this program, you will:

• Recognize how an increasingly social, mobile and collaborative work style will impact the office of the future
• Review metrics of an emerging distributed work model and the financial and performance benefits
• Discuss creative space planning and design solutions that maximize flexibility and collaboration and achieve sustainability goals
• Discover innovative ways to partner with tenants in order to meet their evolving space requirement and reconfiguration needs

“Health Care Real Estate: What’s the
Diagnosis?” (CS-3)

Helen M. Moise, CPM, CCIM
Duke Realty Healthcare
Dallas, TX

Christopher J. Mauth, CPM
Lincoln Harris
Charlotte, NC
                               

Medical office facilities are a growing sector and real estate managers are seeing increasing business opportunities in the health care arena.  Join our expert panelists for an informative presentation and discussion about this specialized market segment. Whether you are just looking to learn more about health care real estate, or are actively involved in managing medical facilities, this session has something for you. During this session, you will:

• Learn about the various types of health care assets
• Discover how medical facilities differ from other property types, including lease structures, operating expenses, and relationships with tenants and building owners
• Discuss future market trends in this growing asset class

“Five Days to a Dynamic Digital Strategy” (CS-4)

You know that your website, social media and other web technologies are important tools for managing and growing your chapter. Do you know how well they are working for you? Do you struggle with prioritizing what to do, finding the time to do it and getting the help you need?

For more than 20 years, innovative strategist, Anna Belyaev, has been helping associations and their chapters use the power of a strong digital strategy to impact their member communities. In this session, she will share her insights, experience and an action plan for developing and executing an effective digital strategy in the uniquely challenging context of chapter management. Even if you only have a limited amount of time to devote to developing your digital strategy, you'll walk away from this session well-armed to:

• Get an accurate read on what's working (or not) and why
• Hone in on determining the small steps that will take you far
• Create and share content that is valuable to your chapter and the industry
• Get the web and social media working for you "while you sleep"
• Engage and grow your chapter in the process

3:30 pm-4:00 pm

“Mobility Matters” (LL-5)

SPONSORED BY

Mobility matters...to both today’s renter and today’s apartment professional. With 50% of local searches performed on mobile devices, this session will explore the importance of good mobile marketing solutions. It will also address the necessity of mobile resident services, and the growing need for mobile leasing tools for the leasing manager.

4:00 pm-5:00 pm

“Troubled Loan Workouts: You are not Powerless” (CS-5)

Ben McGrew, CPM, CCIM
Managewest, Inc.
Carmichael, CA

With the value of CMBS loans currently underwater at $60 billion and no signs of improvement, it’s clear that troubled loans continue to be a significant issue for the real estate industry. 

Ben McGrew, an expert in the field, will discuss issues surrounding non-performing loans, the art of loan workout, and the capabilities of lenders to meet your client halfway. Tips from the industry and the opportunity to pose questions will allow you to come away with new strategies to help your clients succeed in this arena.  During this session, you will:

• Identify loan workout strategies
• Examine restructuring options
• Discuss the lender’s point of view

“My First Green Project” (CS-6)

Moderator: Dustin Gellman GreenPoint Partners, LLC Chicago, IL

Panelist: Dennis M. Skelly, CPM Liberty Property Trust Virginia Beach, VA

Panelist: Justin Larson Block Multifamily Group Leawood, KS

Are you thinking about going green but unsure of where to begin?  Have you faced skepticism about the benefits of sustainability from the owner, tenants or residents, your staff – even yourself? You’ll hear other real estate managers discuss their experiences with their first forays into green-land, open up about any misgivings they faced along the way and share what made their projects successful. Attend this session, and you will:

• Identify key drivers that prompt a sustainability project at a property
• Discuss skepticism about the move to green and what overcomes it
• Examine the factors that make a green project pay
• Explore ways to build on the success of a first green project

“7 Stories. 60 Minutes. Countless Ideas” (CS-7)

Does your chapter have a long-time challenge it is facing and you need a solution?  Could your chapter events benefit from a makeover?  If one or both of your answers is yes, you absolutely won’t want to miss this session. 

Join this facilitated idea exchange and hear from seven IREM chapters as they discuss their strategies and solutions, learning experiences and success stories regarding the following:

• Pillar Award Program
• Collaborative Tradeshow Development
• Membership Recruitment Lunch Event
• Program Development:  Capitalizing on IREM HQ Speaker Contacts
• Industry Partner Expo
• Non-Traditional Tradeshow
• Long-Term Planning is Valuable

1:30 pm – 3:00 pm

“Talent Management: Identifying Competencies for Organization and People Performance” (CS-10)

Cindy Wozny-Carl
Vision3100 Consulting
Chicago, IL

The person you are about to hire looks great on paper.  He/she had great real estate experience and you are excited to bring this person into your organization.  Six months later the person is counseled out of your firm.  What happened and why?  Learn how talent management is not just about hiring the right people but the right people for your organization.  We will explore the key aspects of identifying competencies and how to define that unique collection of “skills and behaviors” that make the organization and the people within it successful.  In this session you will learn:

• The many definitions of competencies and why identifying them for the company works
• How to define your organization’s core behaviors
• How to integrate competencies for providing guidance in the type of people to hire, fire or promote

“Let’s Start the Conversation: Your Chapter and Diversity” (CS-11)

A panel of experienced chapter diversity leaders followed by an interactive session will give you the tools and inspiration to take the next step in advancing your chapter’s diversity program.  This session will define diversity that is unique to your local market and guide you on how to have the tough conversations about diversity.  By attending this session you will gain:

• Inspiration from experienced diversity program leaders
• A Chapter Diversity Plan template with the first steps completed
• Tools to research your local market

3:00 pm – 3:30 pm

“Feeling a Little Cloudy about...“The Cloud”?”
(LL-8)

Anna Belyaev
INTJ Holdings LLC
Chicago, IL

Jennifer Mesey, CPM
Newmark Grubb Knight Frank
Maryland Heights, MO

You're not alone. While everyone seems to be talking about "The Cloud" — Cloud Computing, Cloud Services, iCloud — it's enough to leave plenty of us feeling like people have their head up in the clouds. In this 30-minute learning lab, we'll clear the air and shed some light on:

• The actual nature and purpose of "The Cloud"
• What "The Cloud" means for your work and life
• Pros and cons of life and work in "The Cloud"
• Easy ways to get "The Cloud" working for you
• Comparison of various cloud services available

3:30 pm – 5:00 pm

“Chapter Leadership: Finding the Next
Leaders” (CS-12)

Cindy Wozny-Carl
Vision3100 Consulting
Chicago, IL

Succession Planning is a key responsibility for any chapter.  Without replacements, core membership ages, stays on the board too long and the same ideas pervade the chapter.  Through strategic membership growth, building the future with talented, engaged and involved members can be a reality.  In this session you will learn:

• Ways to use strategic planning to attract new members
• How to utilize new membership to build an active and involved chapter
• How to use succession planning to develop a team of board members that have the right skills and talent.

“Shared Interest Communities Kickoff” (CS-13)