The need for leaders at all levels is one of the top critical issues facing all organizations, as identified in an executive survey by Deloitte University Press. This is certainly true in the real estate industry as companies are shifting their focus from being performance driven to relationship driven. Real estate professionals are spending less time in day-to-day operations and more time leading the people who manage properties.

This Leadership Handbook for Real Estate Professionals provides the blueprint for both individuals and organizations to develop and harness the leadership skills required for success in today’s economy. It contains:

• A process that companies can use for cultivating leaders that bring out the best in their teams
• The leadership competencies as identified in What Property Managers Do: IREM Real Estate Job Analysis, based on a survey of more than 1,400 executives
• Assessment tools and other resources for implementing both organizational and individual leadership development plans

Leadership development is a very personal journey—this guide provides a map to leadership excellence.

Copyright: 2017
Format: Soft cover; 340 pages
ISBN: 978-1-57203-252-1

Interested in discount pricing to include this course in your training program? Contact customcourse@irem.org

What does earning a designation mean for property managers? Higher compensation?  Bigger bonuses? Better benefits? According to the Profile and Compensation Study, CPM Edition, the answer to these questions is a resounding YES!

Analyze and compare the most critical characteristics of U.S. and Canadian compensation and benefit packages from detailed comparisons based on:

• Portfolio size
• Area of management specialization
• Level and type of experience
• Location
• Education

*Study based on a 2016 survey of IREM CPM Members

IREM, 2016
Research Report; PDF
54 pages

Managing Single Family Homes and Small Investment Properties is the result of an exciting collaboration between IREM and the National Association of Residential Property Managers (NARPM) that serves as a primer for agents and owners to introduce them to real estate management basics.

What you will learn:

• Management Agreement. Requirements for management agreements, state real estate license requirements
• Ethics and Legal Issues. Importance of ethics in property management, fair housing issues, resident-landlord and other laws related to leasing and property management, evictions
• Risk Analysis. Risk management program, common residential property hazards, insurance types, insurance claims
• Maintaining the Property. Maintenance guidelines and strategies, major residential maintenance components, working with contractors, creating a greener property
• Financial Tools. Property budgets and trust accounts, cost-benefit analysis, record-keeping and reporting systems
• Marketing and Leasing. Market analysis, rental rates, advertising, showing the space, resident solicitation, screening and selection, residential leases, lease renewal

How you will benefit:

• Gain an in-depth understanding of the intricacies of managing single family homes and small investment properties
• Maximize the value and financial potential of the properties you manage
• Secure a reputation as a manager who knows what it takes to lease and manage a property
• Earn the respect of residents

Classroom: The classroom course is 1 day, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

Downloadable ZIP Format.

A compilation of more than 100 form templates that retail property managers can use for their day-to-day business operations. Form templates in the retail forms package cover multiple topics, including: 

MANAGEMENT
Management Take-Over/Termination
Management Reporting
Tenant Communications
Legal Compliance

FINANCE AND ACCOUNTING
Income and Expenses
Tenant Rent Records
Capital
Purchasing

LEASING DOCUMENTS
Leasing
Tenant Qualification
Tenant Move-In/Move-Out

MAINTENANCE
Asbestos Documents
Cumulative Maintenance Records/Logs
Elevator Maintenance
General Maintenance Forms
Inspection Forms
Incident Reports
Tenant Improvement/Construction
 
MARKETING
MARKET ANALYSIS

“Fair Housing and Beyond” is offered jointly by the Institute of Real Estate Management (IREM) and the National Apartment Association Education Institute (NAAEI).

This exciting course:

• Uses video-delivered scenarios to demonstrate how real-life situations require critical thinking and prudent decision making
• Vividly shows the serious consequences of incorrect responses and provides coaching on how to avoid costly mistakes
• Delivers relevant knowledge of fair housing essentials – practical explanations of how federal, state, and local protected classes and barred discriminatory acts impact property operations

What you will learn:

• The federal protected classes and discrimination
• Statutes that govern protections from discrimination against disability at the federal level
• Fair housing as it relates to property operations

“Fair Housing and Beyond” is appropriate for IREM Members, NAA Members, and others in the housing management industry. Management company executives, property managers, site managers, leasing professionals, maintenance technicians, office administration staff, and vendors all must comply with fair housing law, and would benefit from attending this seminar.

Classroom: The classroom course is 1/2 day, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

Downloadable ZIP Format.

A compilation of nearly 100 form templates that commercial property managers can use for their day-to-day business operations. Form templates in the commercial forms package cover multiple topics, including: 

MANAGEMENT
Management Take-Over/Termination
Management Reporting
Tenant Communications
Legal Compliance

FINANCE AND ACCOUNTING
Income and Expenses
Tenant Rent Records
Capital
Purchasing

LEASING DOCUMENTS
Leasing
Tenant Qualification
Tenant Move-In/Move-Out

MAINTENANCE
Cumulative Maintenance Records/Logs
Elevator Maintenance
General Maintenance Forms
Inspection Forms
Incident Reports
Tenant Improvement/Construction
 
MARKETING
MARKET ANALYSIS

Running your own company is both rewarding and challenging, and should be pursued with careful consideration. In this course, you will explore key decision points on your path to starting a management company. You will also learn from experienced property management company owners on tips, best practices, and lessons learned. This course will help you to:

• Identify key success factors and other requirements for starting a property management company
• Determine your market niche
• Explore components of a business plan
• Determine strategies for business development
• Describe various types of management fees
• Recognize variables that affect company structure and staffing

Once you’ve completed your journey on the path to starting a management company, and reviewed the advice from property management company owners, you will have a solid understanding of key decision points for starting your own property management company.

Expected Duration

2 Hours

Using the detailed comparative data provided in this study, you can analyze your compensation and benefits and discover the ARM advantage!  For the first time, both U.S. and Canadian content is included.

Comparison points include:

• Years of management experience
• Education
• Region
• Portfolio size

*Study based on a 2016 survey of IREM ARM Members

IREM, 2016
Research Report; PDF
46 pages

Get the most bang for your buck. Complete this course to learn how to position your rental property to succeed in your market. Discover what’s unique about marketing multifamily properties, learn what it takes maximize the value of the property, meet owner’s goals, and more effectively attract and retain tenants.

Register today and start dominating the marketplace.

• See the Big Picture. Understand the impact of business cycles on supply and demand, and how economics play a role in marketing and leasing.
• Take a Look Around. Learn to analyze the market including neighborhood and regional demographics, subject property and competition analysis, and rent setting strategies
• Position Your Property. Want to hit your target audience? Develop a marketing mindset and learn to incorporate advertising, public relations, social media, and analytics.
• Maximize Your People. Understand what it takes to run an effective leasing office, and the role that staff organization, communication, and incentives play in attracting new residents

Take this course on its own or together with Leading a Winning Property Management Team (HRS402) with the Managing People & Marketing/Multifamily Track.

Review the learning objectives of this course.

A standard calculator or smartphone calculator is recommended; Laptop optional.

• 10 Trends in Multifamily Property Management: Perceptions of Industry Leaders in a Time of Change
• Marketing Residential Properties: The Science and the Magic
• Practical Apartment Management, 6th Edition
• Leasing Forms and Checklists
• Comparison Grids App for iPhone and iPad

Classroom: The classroom course is 2 days, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

By Rosemary Carcucci Goss, PhD and Dustin C. Reed, PhD/JD

Gathered by the research team at Virginia Tech, this report explores the trends and perceptions of leaders in the multifamily housing industry, which has become increasingly competitive throughout the years.

With growing demands from owners, property management companies are constantly seeking ways to maintain a competitive edge in response to the new challenges in the multifamily industry.

Some noteworthy findings among property management firms include:

• Establishing competitive pricing for the services they offer
• Enhancing the value of their brand
• Satisfying HR needs
• Maintaining a technological edge
• Avoiding potential conflicts of interest

Copyright: 2016
Format: PDF; 30 pages
ISBN: 978-1-57203-241-5

Recruiting, selecting, managing, and evaluating a property management team can be a challenge for even the most experienced leader. Lucky for you, this course will walk you through a day-in-the-life experience helping you to better understand your leadership strengths and areas for development so that you can maximize the productivity of your greatest asset – your team.

• Attract the Best. Determine and manage staffing requirements, develop a recruiting plan, and select and hire the best talent. 
• Take the Lead & Learn to Manage. Understand leading vs. managing and how to identify ways to create and promote a positive organizational culture. 
• Develop a Strong & Capable Staff.  Learn the difference between training and development, and how to use the proper coaching techniques and motivation tactics to boost career development.
• Review Performance Effectively.  Implement a proactive performance management system that allows for greater employee engagement and development while also addressing performance issues quickly and terminating employment when necessary.

Take this course on its own or together with a Marketing and Leasing Strategies course (MKL404, 405, 406) with the Managing People & Marketing Track - Multifamily or Managing People & Marketing Track – Office.”

Review the learning objectives of this course.

• What Property Managers Do: Real Estate Management Job Analysis
• Interviewing Job Candidates tutorial
• IREM White Paper: Building Teams
• Business Strategies for Real Estate Management Companies

Classroom: The classroom course is 2 days, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

The financial markets are improving and many property owners are looking to refinance their debt.  Other owners are considering sale.  In this webinar, Fred Prassas, CPM, will share insights on how property managers can analyze how their decisions can impact the value of a property. 

Topics include:
- Review of valuation techniques (income capitalization and discounted cash flow)
- Finding CAP rates and discount rates
- Restructuring operating statements for valuation analysis
- Analyzing alternative scenarios
- Working lenders
- Working with real estate appraisers
- Working with commercial brokers

Webinar date: 9/26/13

The IREM Certified Sustainable Property Version 2.0 program is attainable, affordable, and meaningful. It will allow you to demonstrate quality, responsible management to owners, tenants and residents, and other stakeholders, or develop a sustainability program from scratch, if necessary. You’ll complete the webinar with all the information you need to get started on your certification.

• Learn how the certification applies to office properties, multifamily communities, and shopping centers—the 3 property types IREM is certifying.
• Examine how the certification works, including the Baseline Requirements and the five sustainability categories—Energy, Water, Health, Recycling, and Purchasing.
• Explore the certification process, and how it doubles as a training program for site staff, creating additional value along the way.
• Learn how to market your IREM Certified Sustainable Property.

Webinar date: 11/4/2015

John Klein, JDM Associates, with Alison Drucker and Kirk Vizzier

This key report covers the practical benefits of sustainability and offers examples and strategies to start going green. The real estate industry thrives on the use of environmental resources like land, materials, energy and water. Reducing the impacts of these resources provides opportunities for property managers and owners to increase the market value of their properties, minimize operating costs and better respond to market demands. Learn:

• Where the real estate industry is today regarding sustainability
• How to assess your properties for energy consumption
• What you can do to minimize energy and water use in buildings
• How conservation efforts will affect your bottom line
• When and where to best apply green methods to your properties

IREM, 2008
ISBN: 1-57203-180-8