IREM Global Summit | Chicago | October 10-13

IREM Global Summit | Chicago | October 10-13

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Marketing and Leasing Strategies for Multifamily Properties (MKL405)

Get the most bang for your buck. Complete this course to learn how to position your rental property to succeed in your market. Discover what’s unique about marketing multifamily properties, learn what it takes maximize the value of the property, meet owner’s goals, and more effectively attract and retain tenants.

Register today and start dominating the marketplace.

  • See the Big Picture. Understand the impact of business cycles on supply and demand, and how economics play a role in marketing and leasing.
  • Take a Look Around. Learn to analyze the market including neighborhood and regional demographics, subject property and competition analysis, and rent setting strategies
  • Position Your Property. Want to hit your target audience? Develop a marketing mindset and learn to incorporate advertising, public relations, social media, and analytics.
  • Maximize Your People. Understand what it takes to run an effective leasing office, and the role that staff organization, communication, and incentives play in attracting new residents

Take this course on its own or together with Leading a Winning Property Management Team (HRS402) with the Managing People & Marketing/Multifamily Track.


Review the learning objectives of this course.

A standard calculator or smartphone calculator is recommended; Laptop optional.



Classroom: The classroom course is 2 days, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

Online: The online course takes approximately 4-6 hours to complete, followed by the online course exam.