IREM Global Summit | Chicago | October 10-13

IREM Global Summit | Chicago | October 10-13

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Marketing and Leasing Strategies for Office Buildings (MKL406)

Make your office space known! With knowledge of the market and a compelling marketing plan, you’ll have what it takes to secure new tenants, maximize available office space and meet owners’ goals.

Register today and start dominating the marketplace.

  • The Ins and Outs of Office Buildings. Understand the basic characteristics of office buildings like building classifications, lease types and the method of space measurement.
  • Know your Market. Learn to conduct a regional and neighborhood market analysis so you can set appropriate rental rates and position your property effectively.
  • Attract and Retain. Discover the world of marketing and the strategies that work best to attract tenants to the building and keep them there.
  • Make a Plan. A leasing plan. Find out how to establish a leasing plan that works – so you can maximize rentable space, maintain an effective tenant mix, and manage a successful office building.

Take this course on its own or together with Leading a Winning Property Management Team (HRS402) with the Managing People & Marketing/Office Track.


Review the learning objectives of this course.

A standard calculator or smartphone calculator is recommended; Laptop optional.



Classroom: The classroom course is 2 days, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

Online: The online course takes approximately 4-6 hours to complete, followed by the online course exam.