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Promoting Your Personal Brand

Member price:

$59.00

Your price:

$ 99.00

3/24/2020
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour

Presenter: Anne Loehr, Senior Vice President at Center for Human Capital Innovation

Truly differentiating brand communications are built on three sustainable legs of a branding stool that’s inspiring and engaging to people inside and outside the organization: who you are, what you do, and why you do it.

Learning Objectives:

  • Identify who you are (your character, your values, your beliefs, and principles)
  • Understand why you do what you do (your purpose, your reason for being, your motivation)
  • Communicate what your work delivers to others (your promise, your outcomes, the true value of your work)

After graduating from Cornell University, Anne Loehr managed and owned international, eco-friendly hotels and safari companies for over 13 years. Frustrated that she couldn't find top-quality team development programs for her 500 employees, Anne honed these skills herself by creating her own dynamic leadership and management development programs.

Since selling her hospitality businesses and becoming a certified executive coach, facilitator and EVP at the Center for Human Capital Innovation (CHCI), she has been working with diverse organizations such as Facebook, AstraZeneca, Morgan Stanley Smith Barney, American Red Cross, Booz Allen Hamilton, Microsoft, Coca-Cola, the White House Fellows Program, Merrill Lynch, Instagram and P&G to consistently help organizational teams improve their communications and deepen their working relationships. The impact? Creative collaboration, improved employee retention and increased sales.

Named the "Generational Guru" by The Washington Post, Anne’s age and gender diversity work has been featured in Newsweek International, The Washington Post, The New York Times, Huffington Post, National Geographic Traveler, Washingtonian and CNN Money. Anne speaks regularly at national conferences and on the radio.  She writes for Fast Company; she also guest lectures at Cornell University and is a faculty member of the American Management Association, teaching leadership courses around the country.

Anne Loehr Anne was an Entrepreneur in Residence at Cornell and co-founded Safaris for the Soul, international leadership retreats that help senior managers find their organizational values and purpose. Her first book, A Manager’s Guide to Coaching: Simple and Effective Ways to Get the Best Out of Your Employees  was published by the American Management Association. Her 2nd book, Managing the Unmanageable: How to Motivate Even the Most Unruly Employee, was published by Career Press.

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