By Christopher Lee

Watch the author Christopher Lee, discuss the book.

Real estate organizations must revisit the basics, the foundational roots, and strategies that resulted in a legacy of success and deploy contemporary business models to bring real estate back to its former leadership role in society.

Future success requires Transformational Leadership, which is the key to sustainability, productivity, profitability, and growth. It sets the tone, provides the vision, and brings out the best in people. During the next decade, individuals who have been asked to lead must not simply manage people or processes—they must be visionary and promote individual entrepreneurship.

This publication not only lays out the likely future of real estate, it outlines important success factors needed for the decade ahead. In the new age of real estate your company must:

• Foster an environment that rewards creativity and innovation
• Remain flexible, diverse, and responsive
• Create momentum, a sense of urgency, pride, and trust within the organization
• Attract the best talent and strategic partners
• Adopt and fully integrate technology throughout the organization
• Create a differentiating story, brand, and top-of-mind awareness
• Hardwire the voice of the customer into everything

Most importantly, this publication provides a blueprint for developing the Transformational Leadership your company needs to survive.

Bonus Feature: Contains 100 predictions that will shape the future of real estate!