10/08/2025
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
Presenter: Pedro E. Vermales MBA, CPM®, COS, FHS
In today’s increasingly diverse communities, property managers who speak Spanish gain a distinct advantage in building stronger relationships, delivering exceptional service, and navigating the challenges of a multilingual market. This webinar will explore how Spanish language skills can enhance communication, improve tenant satisfaction, and position you as a highly competitive professional in the property management industry.
From expanding your market reach to fostering inclusive communities and reducing operational costs, this session will uncover practical, economic, and cultural benefits of being bilingual. Whether you're fluent, conversational, or just beginning your language journey, discover why Spanish proficiency is a career-boosting asset that aligns with today’s industry demands and demographic trends.
Learning Objectives:
- Recognize the strategic value of Spanish language skills in improving communication with tenants and resolving issues more efficiently
- Identify opportunities to expand market reach by engaging Spanish-speaking communities and marketing to a broader tenant base
- Demonstrate how Spanish fluency contributes to tenant retention, better service delivery, and community engagement
- Understand the legal and compliance benefits of clear communication in tenants’ native languages, particularly related to lease agreements and fair housing regulations
- Evaluate the economic and professional advantages of being bilingual in the property management field, including career mobility and cost savings
- Apply cultural awareness strategies to create more inclusive, welcoming environments and support DEI goals within managed properties
- Prepare for future demographic shifts by aligning professional skills with the growing demand for Spanish-speaking professionals in real estate and housing sectors
Pedro is the co-founder of Horizon Housing Management LLC, FACTS for Apartments, and National Development Foundation Inc, a 501(c)3 not for profit corporation. His property management career started 40 years ago as a maintenance person and advanced to president and principal of several national property management and development companies.
He has chaired various national and local real estate association committees. He is an instructor of property management and real estate related subjects for the Institute of Real Estate Management, the National Center for Housing Management and FACTS for Apartments. Additionally, he has over 30 years of bilingual international teaching experience.
Mr. Vermales has a Master’s Degree in Business Administration from California Coast University, the professional designation of Certified Property Manager from the Institute of Real Estate Management and the Certified Occupancy Specialist and Fair Housing Specialist certification from the National Center for Housing Management. He also holds certifications in finance, human resources, maintenance, marketing, and low-income housing tax credit.