11/04/2026
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
Presenter: Shira Ali, CPM®, ARM®, ACC, ELI-MP
Property managers make dozens of decisions every day that impact residents, tenants, team members, ownership, and the overall performance of their properties. In a fast-paced environment filled with competing priorities, constant interruptions, and unexpected challenges, it's easy to shift into reactive mode. The most effective leaders know when to pause, ask the right questions, evaluate the situation, and make decisions that lead to the best possible outcomes.
This webinar is designed to help property managers strengthen one of the most valuable leadership skills they can develop: critical thinking. Attendees will learn how to move beyond solving the problem in front of them to identify the real issue, evaluating options, and choosing the most effective course of action.
Participants will leave with the ability to:
- Apply critical thinking under pressure by using practical techniques to evaluate situations, prioritize competing demands, and make informed decisions.
- Solve the right problems by asking better questions, uncovering root causes, and moving beyond quick fixes to develop effective, long-term solutions.
- Approach complex challenges with confidence and clearly communicate the reasoning behind the decision.
Shira Ali, CPM®, ARM®, ACC, ELI-MP, brings a wealth of knowledge as a seasoned real estate management professional based in the Washington, DC area. With over two decades of experience, Shira has successfully led teams across diverse portfolio types of real estate assets, spanning multi-family, retail, class A office, GSA, and industrial properties.
Shira brings a comprehensive background in real estate alongside her expertise as a professional coach specializing in leadership development. Her passion lies in supporting individuals, particularly real estate management professionals, ready to elevate their careers.
Shira holds a Virginia real estate salesperson license and several advanced real estate certifications, notably the Certified Property Manager (CPM®), Accredited Residential Manager (ARM®), and Registered Apartment Manager (RAM) credentials. Additionally, she is recognized as an Associate Certified Coach (ACC) and Energy Leadership Master Practitioner (ELI-MP) and is an active member of the International Coaching Federation (ICF).