07/23/2026
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
Sponsored by Industry Partner: HqO
Presenter: Salvatore Dragone, CPM®, CCIM
The commercial real estate landscape has evolved, and today’s tenants expect far more than just a “check-the-box” amenity package. Fitness centers now rival top gyms with state-of-the-art equipment, Pelotons, and on-demand classes. Properties feature movie theaters, golf simulators, rooftop lounges, fire pits, bars, and kitchens - offerings once reserved for high-end hotels and resorts. But the true value of these spaces lies not in their existence, but in how effectively they are activated and enjoyed.
This webinar will explore proven strategies for bringing amenities to life, ensuring they are well-utilized, properly maintained, and leveraged to enhance tenant experience and property value.
By the end of this session, you will be able to:
- Develop strategies to successfully activate amenities and drive tenant engagement
- Apply best practices for operating and maintaining amenities to maximize efficiency and longevity
- Identify opportunities for monetizing amenities to generate revenue and boost property performance
Salvatore Dragone, CPM®, CCIM, is Principal and Director of Property Management for Rubenstein Partners, L.P. Salvatore oversees and manages property management efforts for all assets owned by Rubenstein Properties Fund and its affiliates. In addition, he is an Adjunct Instructor at Drexel University.