10/17/2023
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
Presenter: Katie Ritter
We live in a world of skeptics. Prospects now trust the word of residents to help them decide if your community is the right fit. Learn about the evolution of trust over the past 20 years, how Google/local search reacted to this change, and how you can become a proactive, savvy marketer by leveraging trust marketing tactics.
Learning Objectives:
- Learn how trust in brands and services has changed over the last 20 years
- Google's reaction to this change and how reviews are on the rise as it relates to visibility in search
- Trust marketing & tactics - how to go on offense when it comes to your online reviews
Katie is a Senior Account Executive and team lead for Widewail's property management vertical. Over the course of her career, she has spent 5+ years in real estate from commercial real estate brokerage to multifamily proptech. She works directly with multifamily operators on how to leverage the voice of their residents to build trust and optimize visibility in local search, while keeping up to date on the latest trends in trust marketing.