7/15/2025
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
Presenter: Paul McClain, Founder and Chief Marketing Advisor
The Art of Marketing emphasizes understanding and showcasing the unique qualities of a community to effectively market it. It draws a parallel between marketing and art, highlighting the importance of knowing your "canvas" (community), using "paint and color" (details) to stand out, and leaving a memorable "signature."
Here are four learning objectives from this presentation:
- Identify the unique selling propositions (USPs) of a community
- Develop engaging content for social media
- Recognize the value of a holistic digital marketing strategy
- Understand the significance of community engagement and outreach
Paul McClain is a seasoned Multifamily Marketer with over 12 years of experience in leasing, sales and digital marketing. His decade-long experience overseeing marketing portfolios for vertically integrated and third-party clients makes him uniquely qualified to share his knowledge with others. He is well versed in the creation and execution of marketing strategies for new construction lease ups, active adult, conventional and affordable communities. He has earned his CAM and CAPS designation from the National Apartment Associations and serves as faculty for NAAEI.