Social Media Marketing: Reach Your Local Community and Generate Leads

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11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour

Presenter: Lyssa Goldberg, COO and Cassandra Clemons, Multifamily Division Director

Metter Media You may be posting to your property's social media accounts on a regular basis, but are you posting the right content? During this webinar, Metter Media — a full-service social media agency specializing in the multifamily industry — will show you how to produce and post purposeful content that will drive potential residents to your social media accounts, and help you generate leads. Now more than ever, your property's online presence can make all the difference in retaining residents and driving future sales. We will teach you how to design a strategy specific to your property, create "thumb-stopping" visual elements, actively engage with current and potential residents, and more.

Learning objectives:

  • How to design a social media marketing strategy that’s specific to your property’s needs
  • How to efficiently produce dynamic social media content that follows your property’s branding and creates a cohesive feed
  • How to execute both organic + paid outreach to engage your target demographic

Lyssa Goldberg Lyssa Goldberg is the COO and co-owner of Metter Media, a Boston-based social media agency specializing in the multifamily industry. She has been with the company since February 2014 and works closely with our Multifamily Division.




Cassandra Clemons Cassandra Clemons is the Multifamily Division Director at Metter Media, leading a team of three and overseeing both marketing and creative strategies for all multifamily clients. Under her direction over the past year, Metter’s Multifamily Division has more than doubled in size.

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