Mastering the Fundamentals of Commercial Real Estate: The South Carolina Edition - 5/12/2026

05/12/2026

6 am PT / 7 am MT / 8 am CT / 9 am ET
*approximate length: 4 hours

Please Note:

• This webinar is approved for 4 hours of CE credit in South Carolina and fulfills the core requirement.

• The course is sponsored by SCREC and is only applicable for credit in South Carolina, not North Carolina.

Sponsored by: Real Estate Commission, SC Department of Labor, Licensing and Regulation

Presenter: Brian F. Lozell, CPM®

This 4-hour webinar provides a foundational understanding of commercial real estate, covering its history, market dynamics, property types, marketing strategies, key legal considerations, financial analysis, and property management best practices.

Participants will gain insights into the commercial real estate landscape, with a special focus on South Carolina, and develop skills in leasing, financial planning, and property management. Real-world case studies will be utilized to enhance learning and practical application.

Learning Objectives:

Part 1: Introduction to Commercial Real Estate

Lesson 1: Overview of Commercial Real Estate (15 minutes)

• Understand the past, present, and future of commercial real estate.
• Recognize key trends and challenges impacting the industry.

Lesson 2: Commercial Real Estate in South Carolina and Product Type Overview (30 minutes)

• Identify the primary types of commercial real estate properties, including office, medical, industrial, retail, and multifamily buildings.
• Understand the specific dynamics of commercial real estate in South Carolina.

Lesson 3: Developing a Marketing and Leasing Plan (45 minutes)

• Learn strategies to develop effective marketing and leasing plans that maximize net operating income.
• Understand key lease agreements, structures, and clauses.
• Explore tenant mix strategies and lease negotiation techniques to align with owner objectives.

Break (15 minutes)

• Key Federal and State Laws (45 minutes)
• Explain key federal and state regulations affecting commercial property management.
• Understand legal requirements under the Fair Housing Act, Sherman Antitrust Act, Equal Credit Opportunity Act, Americans with Disabilities Act, and Uniform Residential Landlord and Tenant Act.
• Gain insight into agency relationships and real estate commission decisions.

Lesson 4: Financial Analysis and Budgeting for Commercial Real Estate (45 minutes)

• Understand the role of financial analysis and budgeting in commercial real estate success.
• Learn how to analyze financial statements and operating expenses.
• Explore budgeting techniques, billbacks, and base year calculations.
• Case Study #1 (15 minutes)

Lesson 5: Overview of Property Management and Best Practices (30 minutes)

• Understand IREM’s best practices for commercial property management.
• Learn about management requirements, client and tenant relations, and property management responsibilities.
• Case Study #2 (15 minutes)

Brian Lozell, CPM® has been engaged in the field of property management for over 30 years with a concentration on managing condominiums, co-operatives and homeowner’s associations.

Brian obtained his CPM® designation in 2012 and has been actively involved with IREM® at the Chapter and National levels for more than 20 years. He is Past-President of the IREM® Chicago Chapter and has served on multiple committees at the Chapter Level. At the National level, Brian has served on the Student & Academic Outreach Advisory Board, the Knowledge Solutions Advisory Council, the Designations and Certifications Committee, the Legislative and Public Policy Committee and the Ethics Committee. Additionally, he is a former Chairman of the Ethics Appeal Board.

As an IREM® Instructor and an Ethics Facilitator, Brian understands and appreciates the value of his CPM® designation and the importance of ethics in all aspects of his professional life.