07/21/2026
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
This webinar is made possible by the Yardi Energy Efficiency Grant
Presenters: Todd Feist - Director, Sustainability Programs
Jason Jackson, CPM®, ARM® - 2026-2027 IREM® Director, Emerald Initiative - Spokane, WA
Sustainability in real estate takes more than one-time improvements. To support owner goals, meet regulatory demands, and keep properties performing, real estate professionals need a practical mix of low-cost operational changes, mid-range upgrades, and long-term capital improvements.
In this webinar, attendees will learn how these strategies work together and where they can have the greatest impact. The session will also explore how the IREM Certified Sustainable Property (CSP) green building certification can support real estate managers and sustainability professionals working to strengthen sustainability efforts across their properties and portfolios.
What attendees will learn
- Why data is so critical to sustaining sustainability
- How low-cost operational measures can improve sustainability performance
- Where mid-cost upgrades can support efficiency and owner goals
- When high-cost retrofits may make sense as part of a long-term strategy
- Why sustainability should be treated as both an operational and capital planning priority
- How the IREM CSP can support these efforts
Who should attend: Real estate asset managers, property managers, and sustainable real estate professionals
Experience level: All levels
Jason Jackson, CPM®, ARM®, serves on the IREM Board of Directors. Jackson is the Senior Property Manager for Emerald Initiative, overseeing an estimated $70,000,000 in Commercial Real Estate assets. Emerald Initiative is a bold and innovative company that develops, owns, and operates sustainable and equity-driven commercial real estate and alternative energy infrastructure. In his current role, Jackson is responsible for driving positive client engagement, value enhancement, and financial outcomes.
Jackson has over 19 years of commercial real estate experience, and in his career has overseen over 16 million square feet of office, retail, industrial, and medical product in Washington, Idaho, and Montana. Prior to joining Emerald Initiative, Jackson served in leadership and property management roles with Kiemle Hagood and NAI Black.
Jackson has been involved with IREM since 2010 and earned his CPM® certification in 2015. Jackson served multiple terms as chapter president for the Inland Northwest Chapter. Nationally, Jackson served as the Region 12 Regional Vice President in 2021 and 2022, and as vice chair on the RVP Advisory Committee in 2023.
Jackson earned a Master’s degree from the University of Montana and holds a Real Estate Brokerage license in Washington State.
Todd Feist is IREM’s Director, Sustainability Programs. In this role, he leads the IREM CSP program with guidance from IREM’s Sustainability Advisory Council. He also works with IREM members and other experts to develop resources that help owners and property managers reach the sustainability goals for their assets.