3/12/2026
11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour
Presenter: James Scott, Lead Researcher, MITS Real Estate Innovation Lab
Generative AI is rapidly changing how property managers communicate, organize, and make decisions.
In this webinar, James Scott, Director of at the MIT Real Estate Transformation Lab, will explore how non-technical professionals can safely and effectively harness AI to improve efficiency and tenant experience. Through real-world examples this session will demystify AI and provide a practical framework for adoption in everyday workflows. Participants will gain insights into when and how to integrate AI into their operations, while maintaining essential compliance and human oversight.
Key takeaways:
- Understanding of what Generative AI is and identify immediate, impactful ways to deploy AI in your organization.
- Understand how to uphold data privacy, fairness, and housing regulations while leveraging generative tools.
- Discover how AI can complement your existing property management platform.
James Scott, who is working with IREM as Technology Innovator-in-Residence, is Lead Researcher for the MIT Real Estate Innovation Lab (REIL). REIL merges MIT’s school of real estate with its technological capabilities to create an innovative real estate tech research platform. Among other projects at REIL, Scott has been responsible for creating a global database of all real estate-oriented technology companies, and has identified over 1,800, with that number continuing to rise. His experience with this project further validates the impact of technology on the world of real estate. As Innovator-in-Residence at IREM, Scott’s goal is to identify innovations that can help IREM members operate their buildings more efficiently, improve their properties’ competitive positioning, and better serve tenants and clients.