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Media Kit

Hi, we’re IREM®

For more than 85 years, our members have made us the world’s strongest voice for all things real estate management. Almost 20,000 leaders in commercial and residential management call us home for learning, certifications, and networking.

We’re the only professional real estate management institute serving both residential and commercial real estate, and everything in between.

As an IREM Industry Partner, sponsor, or exhibitor, you’ll have opportunities to get your brand in front of real estate managers looking for technologies and solutions to help with their day-to-day responsibilities. And you’ll gain access to the industry’s most prominent decision-makers as they look for ways to move their businesses forward. If you know real estate management, come get to know us.

Contact irempartners@irem.org or (312) 329-6006 to customize a package for your business.

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Audience overview

With nearly 20,000 individual members and 560 corporate members, we’re the best in the industry.

Assets managed by U.S. IREM CPMs®

$2.1 trillion in real estate assets

11.6 million residential units

12 billion square feet of commercial space

IREM members represent some of the world’s leading real estate firms:

  • CBRE, Inc., AMO®
  • Colliers International, AMO®
  • Cushman & Wakefield, AMO®
  • Greystar Management Services, AMO®
  • Lincoln Property Company, AMO®
  • NAI Global
  • Newmark Knight Frank, AMO®
  • Pinnacle, AMO®

IREM CPM® (Certified Property Manager) Profile

Position in company

Position in company

Property types managed

Property types managed

* Other includes the following property types: single family housing, senior housing, land parcels, parking garages, warehouses, public housing, and student housing

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IREM Industry Partner program

Reach members, customers, and potential clients throughout the year with our various industry partner levels. Customized packages meet your goals and budget.

All industry partners receive the following:

  • 12-month listing as the Industry Partner level you purchase on irem.org (includes logo + link + 50-word description)
  • 12-month listing in IREM’s Real Estate Management News weekly e-newsletter
  • Promotion of partnership via press release to major industry media outlets
  • Communication to all IREM leaders
  • Recognition in the Journal of Property Management (JPM®), IREM’s bi-monthly digital publication

Virtual Chapter Leadership Retreat
April 26-28, 2021

  • One registration to the event
  • Verbal recognition by IREM President
  • Recognition on meeting landing page and event platform
  • Exclusive Industry Partner virtual tradeshow (or equivalent)
  • Pre- and post- conference attendee lists
  • Repeated promotion to 1,500 leaders and decision makers

One-Day Virtual Education Event
Date TBD

  • One registration to the event
  • Verbal recognition by IREM President
  • Recognition on meeting landing page and event platform
  • Exclusive Industry Partner virtual tradeshow (or equivalent)
  • Pre- and post- conference attendee lists
  • Repeated promotion to 30,000+ industry professionals

IREM Global Summit
Las Vegas, NV
October 11-14, 2021

  • Exhibit booth
  • Verbal recognition by IREM President
  • Recognition on conference website, signage, on-site guide
  • Pre- and post- conference attendee lists
  • Repeated promotion to 30,000+ industry professionals

    Industry Partner benefits

    Executive level
    $10,000

    Director level
    $15,000

    President level
    $25,000

    Chairman level
    $50,000

    Content

    A presented or sponsored webinar

    Choice of 1

    1

    1

    1

    A post on the IREM blog (includes promotion in Real Estate Management News)

    Choice of 1

    1

    1

    2

    An article in JPM

    1

    1

    An education session at the IREM Global Summit

    1

    Global Summit

    Dedicated room for private function

    1

    Full registrations to the Global Summit

    2

    2

    3

    3

    Tickets to and recognition at the Executive Leadership Dinner

    2

    2

    Credit toward additional sponsorship opportunities at the Summit

    $5,000

    $10,000

    Media

    Digital ads on jpmonline.org

    2 months

    4 months

    6 months

    12 months

    Digital ads on irem.org

    1 month

    3 months

    6 months

    12 months

    Banner ad in Real Estate Management News

    1 month

    2 months

    3 months

    4 months

    One-time use of member mailing list

    6,000 names

    12,000 names

    18,000 names

     

    IREM Thought Leadership Partnership - $25,000

    Influence and earn credibility with IREM members and other industry leaders with a 2021 thought leadership campaign.

    As an IREM Thought Leadership Partner, you will have the opportunity to do the following:

    • Conduct a research study targeting IREM members and non-members
    • Design and publish an in-depth research report that captures the findings
    • Prepare a white paper to be promoted through IREM communication channels including irem.org, IREM social media, press release, and email campaigns
    • Author a bylined article in Journal of Property Management (JPM)
    • Author a bylined article in our e-newsletter, Real Estate Management News—distributed to 40,000+ individuals weekly
    • Present a live IREM webinar, with subsequent on-demand availability—promoted to thousands of industry professionals
    • Make a presentation to the most active and influential members of IREM at the 2021 Global Summit

    Your thought leadership partnership also includes:

    • 12-month listing as Thought Leadership Partner on the IREM website (includes logo + link + 50-word description)
    • 12-month listing in Real Estate Management News, IREM’s weekly e-newsletter
    • Promotion of partnership via press release to major industry media outlets
    • Communication to all IREM leaders
    • Recognition in Journal of Property Management (JPM), the IREM bi-monthly digital publication

    Contact irempartners@irem.org or (312) 329-6006 to customize a package for your business.

    Audience Industry Partner Program Events Email and newsletters Digital advertising Webinars

     

    Events

    Advocacy Impact Day – March 9

    IREM’s Advocacy Impact Day offers members an opportunity to learn about the issues affecting the real estate management industry, and how to meet with their federal legislators to advocate for meaningful change.

    The virtual event will be held on March 9 and there are two keynote sessions available to sponsor:

    • Economic Forecast and How it Affects the Property Management Industry featuring economist Todd Bucholz
    • The COVID-19 Pandemic Challenges in 2021 featuring epidemiologist Dr. Thomas J. Songer, PhD

      Your $500 keynote sponsorship includes:   

    • Introduction of your company at the beginning of the Session
    • 1 minute sponsor message
    • Your logo included with Session materials  
    • Two full registrations for IREM Global Summit 
    • Recognition on Advocacy Impact Day website
    • Pre- and post-event attendee lists
    • Inclusion of your logo and link to your website in promotions to 30,000+ industry professionals

    Audience Industry Partner Program Events Email and newsletters Digital advertising Webinars

     

    Email and newsletters

    Get exposure to more than 30,000+ industry professionals and in front of customized audiences through digital ads in IREM emails and e-newsletters.

    Real Estate Management News

    Our e-newsletter delivers the latest real estate management news and trends to more than 30,000 industry leaders weekly. Be one of five ads included in each issue.

    Real Estate Management News at-a-glance

    • Audience size: 38,000+ subscribers
    • Average open rate: 35%

    Ad size and rate options

     

    Number of months to run ads

    Ad size

    Price per month

    1x

    500(w)x150(h)

    $2,000/month

    3x

    500(w)x150(h)

    $1,850/month

    6x

    500(w)x150(h)

    $1,650/month

     

    Acceptable ad file format

     

    • All dimensions above in pixels
    • File type: .jpg/.jpeg, .png, .gif (including animated), .tiff, .svg,
    • Max size: 95kb

    AMO® Insider

    This monthly email updates the Executive CPMs serving at each of IREM’s 560 AMO (Accredited Management Organization) firms. Get your ad in front of a targeted audience of key decision makers each month. Only one placement is available per month to this exclusive audience.

    Ad size and rate options

     

    Ad size

    Price per month

    1280(w)x200(h)

    $750

     

    Acceptable ad file format

     

    • All dimensions above in pixels
    • File type: .jpg/.jpeg, .png, and .gif  (static only)
    • Max size: 400kb

    Government Affairs Digest

    This monthly email is received by a targeted audience of IREM members serving on IREM’s Legislative and Public Policy Committee, IREM Executive Committee, Regional Vice Presidents, chapter legislative chairs, and IREM Association Executives – a targeted audience of approximately 300 IREM members. Only one placement is available per month to this exclusive audience.

    Ad size and rate options

     

    Ad size

    Price per month

    1280(w)x200(h)

    $1,000

     

    Acceptable ad file format

     

    • All dimensions above in pixels
    • File type: .jpg/.jpeg, .png, and .gif  (static only)
    • Max size: 400kb

    Contact irempartners@irem.org or (312) 329-6006 to customize a package for your business.

    Audience Industry Partner Program Events Email and newsletters Digital advertising Webinars

     

    Digital advertising

    IREM is the home for all things real estate management and irem.org is where all of that information lives. Get your advertising in front of IREM members, property and asset management professionals, industry media, and more through digital ad placements spread across the site. Redesigned at the end of 2019, IREM’s new website gets your information in front of thousands of real estate professionals each month.

    irem.org at-a-glance

    • Average monthly pageviews – 358,733
    • 82% of visitors are new to irem.org – meaning your ad gets served to a wide variety of users
    • 42% of users navigate directly to irem.org, indicating they know IREM has the information they need

    Ad size and rate options

    Run ads on a month-to-month basis and choose the ad sizes that work best for your brand. Each month of website advertising is a flat $2,000 per month.

    Available ad sizes

    • 1/3 page
      • Standard - Small Square – 200 x 200
      • Standard - Skyscraper – 160 x 600
      • Custom - Small Square – 225 x 225
      • Custom - Half-Page Ad – 225 x 450
    • 2/3 page (Max width - 910px)
      • Standard - Leaderboard – 728 x 90 (Max mobile size: 300x250)
      • Standard - Banner – 468 x 60 (Max mobile size: 300x250)

    Want even more exposure? Our digital, bi-monthly publication Journal of Property Management (jpmonline.org) is the home to the property and real estate asset management content the industry is searching for. Run your ads on jpmonline.org as an add-on to your irem.org advertising order for an additional $750 per month.

    • 970 x 250 Billboard
      Desktop - 970×250
      Tablet - 728 x 90
      Mobile - 320 x 50
    • Sidebar: 300 x 600 Wide Skyscraper
      Desktop - 300 x 600
      Tablet - 300 x 600
      Mobile - 300 x 250

    Acceptable ad file format

    • All dimensions above in pixels
    • File type: .jpg/.jpeg, .png, and .gif (static only)
    • Max size: 150kb

    Contact irempartners@irem.org or (312) 329-6006 to customize a package for your business.

     

    Webinar sponsorships

    Our unique monthly live webinars reach 30,000+ engaged property management decision makers. There are two sponsorship options available.

    Sponsor an IREM live webinar $1,500

    Live courses with IREM experts teaching viewers about current trends and deliver ready-to-implement skills.

    Design your own custom one-hour live webinar hosted by IREM $1,500

    Get your unique message in front of our members. You provide the content and moderator, and we’ll provide the platform and promote it with our multi-channel marketing approach. To maximize ROI, our team of professionals will review your webinar to ensure that the content and tone are right for our audience.

    Webinar sponsorships include:

    • Promotion to 30,000 property management professionals
    • Prominent logo placement at the start and end of each webinar
    • Inclusion of a slide with your key company messaging (provided by you)
    • On-demand version of the webinar, released approximately 2 weeks after the live webinar
    • Webinar availability on our website with anytime, anywhere access

    Contact irempartners@irem.org or (312) 329-6006 to customize a package for your business.

    Audience Industry Partner Program Events Email and newsletters Digital advertising Webinars
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