Course Description
Are your property's financials performing as well as they should be, or are you leaving insight on the table? This course cuts through the noise and gives real estate managers a clear, practical framework for using income and expense benchmarking to drive better decisions. Benchmarking is one of the most underutilized tools in property management. When done right, it doesn't just tell you what you spent on it, it tells you whether that spending makes sense relative to your portfolio, your market, and your peers.
Learning objectives:
- The four primary types of benchmarking — internal, competitive, functional, and generic — and when to apply each
- How to use process, strategic, and performance benchmarking to optimize your operations
- How to conduct layered benchmarking analysis across company, regional, same-store, same-property, energy, and savings dimensions
- Why income benchmarking matters just as much as expense benchmarking — and how to use both together
- Practical tips for putting benchmarking data to work in your next budget cycle
Salvatore Dragone, CPM®, CCIM, is Principal and Director of Property Management for Rubenstein Partners, L.P. Salvatore oversees and manages property management efforts for all assets owned by Rubenstein Properties Fund and its affiliates. In addition, he is an Adjunct Instructor at Drexel University.
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