Course Description
Digital marketing in the multifamily industry changes at the drop of a hat, but the terminology and theory used to effectively manage these campaigns stays consistent. Join Paul McClain, founder and chief marketing advisor at AiinaT Brand Solutions, for an informative session that reviews types of digital campaigns, when to use them, and how to create a marketing stack that meets modern-day renters where they are. This course is perfect for anyone who is unfamiliar with digital marketing strategies and terminology.
Learning objectives:
- Understand the types of digital campaigns available for multifamily communities
- Discover industry best practices and strategies to drive lead conversion
- Learn digital marketing terminology and understand how to relate these theories to your business operations
Review our course policies and procedures page for further information