Course Description
The Art of Marketing emphasizes understanding and showcasing the unique qualities of a community to effectively market it. It draws a parallel between marketing and art, highlighting the importance of knowing your "canvas" (community), using "paint and color" (details) to stand out, and leaving a memorable "signature."
Learning objectives:
- Identify the unique selling propositions (USPs) of a community
- Develop engaging content for social media
- Recognize the value of a holistic digital marketing strategy
- Understand the significance of community engagement and outreach
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