Course Description
Sustainability in real estate takes more than one-time improvements. To support owner goals, meet regulatory demands, and keep properties performing, real estate professionals need a practical mix of low-cost operational changes, mid-range upgrades, and long-term capital improvements.
In this course, attendees will learn how these strategies work together and where they can have the greatest impact. The session will also explore how the IREM Certified Sustainable Property (CSP) green building certification can support real estate managers and sustainability professionals working to strengthen sustainability efforts across their properties and portfolios.
Learning objectives:
- Why data is so critical to sustaining sustainability
- How low-cost operational measures can improve sustainability performance
- Where mid-cost upgrades can support efficiency and owner goals
- When high-cost retrofits may make sense as part of a long-term strategy
- Why sustainability should be treated as both an operational and capital planning priority
- How the IREM CSP can support these efforts

Jason Jackson, CPM®, ARM®, serves on the IREM Board of Directors and is Senior Property Manager for Emerald Initiative, where he oversees an estimated $70 million in commercial real estate assets and drives client engagement, value enhancement, and financial outcomes. With more than 19 years of experience, he has overseen more than 16 million square feet of office, retail, industrial, and medical properties across Washington, Idaho, and Montana, and previously held leadership and property management roles with Kiemle Hagood and NAI Black.
An IREM member since 2010, Jackson earned his CPM® certification in 2015 and served multiple terms as president of the Inland Northwest Chapter. Nationally, he was Region 12 Regional Vice President in 2021 and 2022 and vice chair of the RVP Advisory Committee in 2023. He holds a master’s degree from the University of Montana and a Washington State real estate brokerage license.

Todd Feist is IREM’s Director, Sustainability Programs. In this role, he leads the IREM CSP program with guidance from IREM’s Sustainability Advisory Council. He also works with IREM members and other experts to develop resources that help owners and property managers reach the sustainability goals for their assets.
This course is made possible by the Yardi Energy Efficiency Grant

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