Beyond Likes and Shares: Metrics that Matter in Multifamily Social Media

Member price:


Your price:

$ 99.00


11 am PT / 12 pm MT / 1 pm CT / 2 pm ET
*approximate length: 45 minutes to 1 hour

Presenter: Maria Pietroforte, CPM®

Go beyond the superficial metrics and explore the analytics that truly impact your social media strategy.  You will learn to identify and comprehend key performance indicators (KPI’s) specifically tailored for multifamily.  From targeting the ideal audience to creating visually captivating and conversion-driven campaigns, acquire practical insights for orchestrating successful campaigns.  Discover the art of measuring engagement, tracking conversion rates, and leveraging data-driven insights to fine-tune your social media approach, ensuring alignment with your company or property’s overarching objectives.  Uncover strategies to stay ahead of trends, adapt to algorithmic shifts, and position your business as a social media trailblazer within the real estate industry.

Learning Objectives:

  • Understanding KPI’s essential for evaluating effectives of your social media strategy
  • Gain skills in creating visually compelling social media that resonates with your target audience
  • Optimize and refine your social media approach for continuous improvement
  • Acquire strategies to stay ahead of industry trends, navigate changes, and foster sustained success

With 30 years of experience in turnarounds and startups, Maria Pietroforte offers a unique blend of leadership, vision, and knowledge.  She has served as President of Tribute Properties, (, Kettler and E&S Ring where she positioned these companies as leaders in their industry and employers of choice, established brand identity/reputation and revenue growth.

Maria is known in the multifamily industry for her contagious positive energy and her dedication to put people first.  She is an entrepreneur, motivational speaker, and organizational strategist. Maria now shares her experience to help leaders, teams, startups, and businesses thrive by transforming work into places where people are engaged, value each other, and communicate openly to get the job done to advance performance and reputation.

Maria holds a Bachelor of Science of Business Administration from Arizona State and is a Certified Property Manager and a Certified Defense Property Manager.

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