CHICAGO (December 4, 2025) – Artificial intelligence (AI) is reshaping industries around the world, and property management is no exception. According to AI on the Rise, a new research study from IREM (Institute of Real Estate Management) and AppFolio, AI adoption among property management professionals has more than doubled in just 18 months, signaling a major turning point in how real estate management leaders drive operational efficiency, innovation, and results.
Between late 2023 and mid-2025, the percentage of property managers using AI tools climbed from 21% to 45%, while those with no plans to adopt AI dropped sharply—from 51% to just 20%.
"As the property management industry evolves, embracing technology like AI is no longer optional, it’s essential,” says 2025 IREM® President Dawn Carpenter, CPM®. “These results help IREM provide members with clear, data-driven insights on how AI can support property managers in making informed decisions. We thank our Industry Partner AppFolio for joining us in the development and execution of this important research for our members and for the profession.”
Significantly, the study found that companies promoting AI use are outperforming their peers. 70% of firms that encourage AI use are more likely to say NOI has increased over the past 12 months. 24% of these indicate a substantial gain of 10% or more.
While the outlook is promising, many organizations remain early in their AI journeys. 62% of current users only began using AI in the past year, and most rely on general-purpose tools such as ChatGPT or Microsoft Copilot rather than industry-specific solutions.
Both IREM and AppFolio emphasize the importance of training, governance, and change management to maximize the benefits of AI. But the message is clear: AI is no longer a future concept—it’s a present-day competitive advantage.
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About IREM
For more than 90 years, our members have made us the world’s strongest voice for all things real estate management. Almost 20,000 leaders in commercial and residential management call this home for education, support and networking. Our CPM®, ARM®, ACoM®, and AMO® certifications are internationally recognized symbols of ethical leadership and a well-managed property. And our tools deliver decades of on-the-job know-how to help members get even better at what they do. Put simply – IREM and its members are here to elevate the profession. If you know real estate management, come get to know us. irem.org
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative performance platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.