Skills On-demand Courses

The Art of Marketing emphasizes understanding and showcasing the unique qualities of a community to effectively market it. It draws a parallel between marketing and art, highlighting the importance of knowing your "canvas" (community), using "paint and color" (details) to stand out, and leaving a memorable "signature."

Learning objectives:

• Identify the unique selling propositions (USPs) of a community
  
• Develop engaging content for social media
  
• Recognize the value of a holistic digital marketing strategy
  
• Understand the significance of community engagement and outreach
  

In today’s dynamic and often unpredictable market, accurate forecasting is more critical than ever for asset managers and real estate professionals. This course will equip participants with practical tools and strategic insights to develop and analyze a rolling six-quarter forecast. You’ll explore techniques for projecting revenue and operating expenses, accounting for key market factors such as inflation, weighted cost of capital, rent trends, leasing incentives, labor challenges, and fluctuating material costs. You’ll also learn strategies for managing operating and capital expenses to ensure resilient and responsive asset performance planning.

Learning objectives:

• Develop a six-quarter financial forecast that incorporates realistic revenue and operating expense projections
  
• Analyze market conditions, including current rental rates, occupancy trends, and leasing incentives
  
• Apply strategies for managing operating and capital expenses in response to inflation risk, labor shortages and material cost volatility
  
• Interpret new and renewal leasing spread data to inform forecast adjustments and asset performance optimization
  
• Utilize scenario analysis techniques to assess risk and prepare for varying economic conditions