Course Description
Truly differentiating brand communications are built on three sustainable legs of a branding stool that’s inspiring and engaging to people inside and outside the organization: who you are, what you do, and why you do it.
Learning Objectives:
- Identify who you are (your character, your values, your beliefs, and principles)
- Understand why you do what you do (your purpose, your reason for being, your motivation)
- Communicate what your work delivers to others (your promise, your outcomes, the true value of your work)
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