Marketing and Leasing Shopping Centers

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$ 99.00

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Course Description

Shopping centers are encountering their greatest challenge and threat to their survival with on-line shopping. Property managers and leasing agents must develop successful marketing and leasing strategies that will attract best-in-class retailers and restaurants that will strengthen the shopping center’s market position. Marketing to prospects solely based on their use and square footage is an antiquated method to lease space.

Learning Objectives:

  • How to analyze a shopping center’s market position to determine its target market and maximize its rental rates.
  • Develop best practices to market and lease shopping centers.
  • Successfully negotiate lease provisions to enhance a shopping center’s revenue.

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