Multifamily Marketing and Leasing Essentials: Analyzing the Market and Creating a Marketing Plan

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$ 99.00

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Course Description

This one-hour course reviews key components of profitable marketing and leasing activities including how to conduct market, property, and comparison analyses. Toni Harris CPM, ARM will provide tips and best practices for understanding your property’s position in the market, setting optimal rents, and attracting residents to your building. In addition, she will discuss appropriate marketing plans and strategies for the property.

Learning Objectives

  • Conduct a market analysis
  • Identify site attributes that impact rental rates
  • Determine competitive rents for multifamily properties
  • Recognize the differences between a marketing plan and a leasing plan
  • Identify the elements of marketing plans
  • List multiple marketing tactics
  • Describe ways to measure the effectiveness of marketing campaigns

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