Real Estate Management In The College Classroom

Comprehensive Solutions For Your Real Estate Management Programs And Courses

Today’s real estate manager is much more than someone who maintains the building and collects the rent. Since 1933, IREM has specialized in preparing our members to manage multi-million dollar assets, and we’re proud to offer our 80+ years of experience to today’s college students to help prepare them for the ever-evolving real estate management careers of today, tomorrow, and beyond. With thorough resources for students and full support for instructors, IREM makes teaching and learning about real estate management easier and more effective than ever.

Build Your Program With Our Tools

Whether you just need one textbook for your course, or full program support, IREM is there for you. Our materials can be the building blocks for a program that will engage and energize your students. We offer….

Text Books

  • IREM textbooks are current, cutting-edge guides that combine academic discipline with real-world application and cover everything students need to know.
  • Many texts are available in eBook form. Downloadable as a Zip file, they can be read on any e-reader or your PC. 
  • Whether you’re looking to teach students about managing residential or commercial properties, IREM has the timely, practical information you need.

Curriculum Support

For many of its textbooks, and at no cost to you, IREM provides curriculum support for instructors teaching real estate management courses.

Supplementary Materials

IREM offers a variety of classroom materials beyond traditional textbooks to enhance your curriculum, such as:

  • On-demand learning: Interactive tools and techniques that allow students to learn key competencies in quick, dynamic segments
  • A framework for incorporating the preparation of a management plan
  • Supplementary videos on topics like fair housing and real estate management ethics
  • Income/Expense Analysis® data that provides ten years of real property operating data, perfect for case studies
10 Trends in Multifamily Property Management
Marketing & Leasing: Retail
Marketing & Leasing: Office Buildings
Marketing & Leasing: Apartments
Maintenance and Risk Management for the Real Estate Manager
Investment Real Estate: Finance and Asset Management, Second Edition
Business Strategies for Real Estate Management Companies, Third Edition
Field Guide for Practical Apartment Management
Principles of Real Estate Management, Sixteenth Edition
The Leasing Process: Landlord and Tenant Perspectives
Before and After Disaster Strikes: Developing an Emergency Procedures Manual, Fourth Edition
Managing and Leasing Commercial Properties, Second Edition
Transformational Leadership in the New Age of Real Estate, Second Edition
Best Practices: Real Estate Management Service
Community Associations: A Guide to Successful Management
Marketing Residential Properties: The Science and the Magic
A Practical Guide to Green Real Estate Management
Troubled Properties: A Practical Guide for Turning Around Trouble Assets
Insider's Tips to Operating a Successful Property Management Company
Managing Your Maintenance Programs: A Guide to Implementing Cost-Effective Plans for Properties
IREM Income/Expense Analysis Reports and Online Lab
IREM White Papers
Introduction to Property Management
Academic Membership
Student Membership
Support Your Students

10 Trends in Multifamily Property Management

Perceptions of Industry Leaders in a Time of Change
Rosemary Carcucci Goss, PhD and Dustin C. Reed, PhD/JD

Gathered by the research team at Virginia Tech, this report explores the trends and perceptions of leaders in the multifamily housing industry, which has become increasingly competitive throughout the years. This publication will give your students insight into ways to maintain a competitive edge in response to the new challenges in the multifamily industry.

Some noteworthy findings among property management firms include:

  • Establishing competitive pricing for the services they offer
  • Enhancing the value of their brand
  • Satisfying HR needs
  • Maintaining a technological edge
  • Avoiding potential conflicts of interest

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Marketing & Leasing: Retail

Gaining knowledge of retail property characteristics and economic factors is necessary for the development of an effective marketing and leasing plan. As future property managers, students must be able to identify shopping center characteristics and the typical duties of the management and leasing staff. With Marketing and Leasing: Retail, they’ll get the information on effective marketing and leasing tactics specific to retail properties, including:

Market analysis. Regional and neighborhood demographics and psychographics, trade area mapping, market share analysis, and comparison grids for establishing average market minimum rent.

Marketing strategies. Shopping center marketing tactics including brand development and social media.

Essentials of the lease. Key elements, retail lease provisions, concessions, and lease renewals

Leasing strategies. Tenant mix and placement, broker commissions, and qualifying retailers.

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Marketing & Leasing: Office Buildings

A real estate manager’s role in marketing and leasing has a direct impact on the value of an office building, and knowledge of office building characteristics and economic factors is critical for an effective plan. With Marketing and Leasing: Office Buildings, students will learn to identify office building characteristics and economic factors that contribute to an effective market analysis.

Topic covered include:

Office markets. Office building characteristics, economics of office buildings, impact of leasing on value, and method of space measurement.

Market assessment. Regional and neighborhood analysis, impact of various economic factors (e.g., occupancy, vacancy, and availability rates, supply and demand, absorption), and comparison grids for establishing average market rent.

Marketing and leasing strategies. Working with brokers, office building marketing tactics, tenant mix and placement, prospect qualification, office building lease provisions, and lease negotiation and analysis

Tenant retention. Implementing retention strategies, resolving tenant complaints, lease expiration, and buy outs

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Marketing & Leasing: Apartments

For those interested in a successful property management career, learning how to position a property in the market and attracting and retaining new residents is essential. Ensure your students have a bright career with Marketing and Leasing: Apartments. This book serves as an important resource for students to learn the key strategies need to reach qualified prospects, selling a property’s benefits, and successfully closing on a lease.

Coverage includes:

Market Assessment: Neighborhood analysis, regional demographics, competitive analysis, rent-setting strategies.

Marketing Strategies: Marketing campaign development, advertising, social media marketing, analytics

Leasing Office Optimization: Communications protocols, legal compliance, online leasing, showing and closing techniques, prospect qualification

Resident Retention: Lease administration, resident retention strategies, conflict resolution, reputation management

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Maintenance and Risk Management for the Real Estate Manager

Help students discover the critical connection between maintenance and risk management with Maintenance and Risk Management for the Real Estate Manager. In this ongoing reference tool,  your students will learn to develop a first-rate, proactive, and sustainable property maintenance and risk management program by learning the specifics of planning, implementing and monitoring property maintenance operations.

Along with the use of several forms and checklists, students will learn:

  • How to establish a maintenance and risk management program that aligns with the owner’s goals and objectives.
  • How to develop a property maintenance and risk management policy and procedure manual
  • Strategies to minimize physical, security, and environmental risks
  • How to maintain a sustainable and efficient property
  • How to plan and implement an emergency and disaster program

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Curriculum Support

Investment Real Estate: Finance and Asset Management, Second Edition

Investment Real Estate: Finance and Asset Management, Second Edition

Fred W. Prassas, CPM

Successful real estate managers today understand that their responsibility extends far beyond the physical plant. They know that management is critical to preserving and enhancing the earning power of a real estate investment and ultimately the investment’s value… that the ability to prepare and successfully implement long-term operational and financial property management plans requires a keen grasp of real estate finance. Investment Real Estate: Finance & Asset Management reinforces what students must know to manage real estate as the investment and cautions them that those real estate managers who fail to do so will be reduced to operational specialists. Firmly grounded in financial theory and supported by practical application, this text provides students with the knowledge they will need to engage in meaningful conversations with property owners, lenders, and other real estate professionals.

View a sample chapter

Topics include:

  • Economics of Real Estate Investment
  • Accounting Basics
  • Cash Flow Analysis
  • Loan Analysis
  • Time Value of Money
  • Property Valuation
  • Lease Analysis

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Business Strategies for Real Estate Management Companies, Third Edition

Alan A. Alexander, SCSM, and Richard F. Muhlebach, CPM, CRE, CSM, CRX, RPA

Many real estate students dream of being promoted to an executive position, or, better yet, start their own companies. Business Strategies for Real Estate Management Companies provides students with strategies and tactics to maximize opportunities and overcome the challenges encountered in owning a management company or running a real estate management division within a larger corporation. Emphasis is given to organizing an effective business structure, attracting and retaining clients, identifying the markets served, and boosting profits in a changing business climate. This new third edition contains six insightful case studies of real estate managers who started their companies and provides an inside look into the trials and tribulations they encountered, as well as the rewards. The case studies, coupled with practical and time-tested techniques and tips, make this text ideally suited to classroom use and a valuable resource for practitioners.

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Field Guide for Practical Apartment Management

Field Guide for Practical Apartment Management will provide students with the tools and expertise they’ll need in their career as they begin to professionally manage the day-to-day aspects of residential properties, including: student housing; single family homes; condos; and affordable housing. It is a comprehensive guidebook that serves as an ongoing reference tool and provides many forms and checklists for immediate, on-the-job application.  Students will learn all aspects of managing multifamily properties such as:

  • Putting a team together and managing those responsible for the property’s success
  • The accounting and budgeting skills needed to meet their goals and objectives while providing a foundation for making day-to-day operating decisions
  • Reviewing maintenance and risk management plans, as well as the tools and techniques for conducting inspections to protect residents and assets 
  • Identifying appropriate marketing and leasing strategies and practices to find and retain residents

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Curriculum Support Available!
Principles of Real Estate Management (REM201)

Principles of Real Estate Management, Sixteenth Edition

With the needs of students in mind, Principles of Real Estate Management highlights the changes of today’s economy and its impact on real estate management. Along with the foundations of real estate and economics, this publication gives the building-blocks of managing all major property types, including in-depth information on government and real estate, and the effects of the recent Great Recession.

Students will discover:

  • The various property types and the challenges of managing each type
  • The benefits of strong relations with property owners
  • Innovative applications of social media as a recruiting and marketing tool
Insights into the international perspective on real estate management

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Curriculum Support Available!
Introduction to the Leasing Process (REM208)

The Leasing Process: Landlord and Tenant Perspectives

Richard F. Muhlebach, CPM, SCSM, CRE, RPA and Alan A. Alexander

The first of its kind, this book grants students practical insight into the leasing process from start to finish. Authored by veteran real estate management professionals, this text covers the unique perspective of both landlords and tenants, helping students understand the key components that go into each party’s role in the leasing process.

From understanding the market conditions to negotiating a brokerage agreement, students will get a comprehensive review of the leasing process. Topics covered include:

  • Determining monthly rent and pass-through charges
  • Landlord/tenant concessions and options that may be granted
  • Maintaining a building’s value through the value of its leases
  • Elements found in a commercial lease
  • Successful communication strategies for negotiations

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Before and After Disaster Strikes: Developing an Emergency Procedures Manual, Fourth Edition

Provides students with the skills they need to create emergency procedures plans and manuals and understand how to address building emergencies like fire, power outages and crime. Before and After Disaster Strikes offers a suite of resources to guide students in establishing a baseline of preparedness for any property.

The fourth edition also includes a section dedicated to exploring and implementing business continuity practices into an emergency procedures plan, demonstrating to students the importance of business continuity principles, while also providing concrete considerations for how to implement these practices into the management business.

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Curriculum Support Available!
Introduction to Commercial Property Management (REM206)

Managing and Leasing Commercial Properties, Second Edition

Alan A. Alexander, SCSM, and Richard F. Muhlebach, CPM, SCSM, CRE, RPA

The new second edition of Managing and Leasing Commercial Properties is the essential resource for any student who wants to understand and master commercial property management and leasing. Encompassing property types from office and industrial buildings to shopping centers and medical buildings, the book is an excellent hands-on guide that provides problem-solving methods, procedures, tactics, and tips ideally suited for classroom and student use. With more than 80 years combined experience, the authors share valuable insights into the intricacies of commercial property management with take-aways for those new to commercial management.   

This second edition includes new content in:

  • Operational issues specific to various commercial property types
  • Techniques for marketing and leasing commercial properties
  • Lease negotiations specific to the challenges of each property type
  • Best maintenance options for a property
  • The real estate manager’s role in the development process
  • Financial concepts and tools unique to commercial properties
  • Sustainability best practices
  • The importance of social media for marketing

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Transformational Leadership in the New Age of Real Estate, Second Edition

Christopher Lee

Exceptional talent guided by core values and standards of excellence is at the foundation of every real estate solution. Give your students a jump start on the skills they’ll need as the real estate industry approaches 2025 and beyond, when the need to re-establish the industry’s valued and often dominant role in the transformation and transition of our society must become a priority.

Future success requires Transformational Leadership, which is the key to sustainability, productivity, profitability, and growth. It sets the tone, provides the vision, and brings out the best in people. During the next decade, your students entering the industry  will be asked not to simply manage people or processes—they must be visionary and promote individual entrepreneurship.

This publication not only lays out the likely future of real estate, it outlines important success factors needed for the decade ahead.

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Best Practices: Real Estate Management Service

Start your students off on the right track with this set of simple, practical best practices developed by IREM. This 2014 edition is designed to guide and support readers in the practices needed to operate a real estate management company successfully and in a professional manner. A clear-cut resource containing 57 best practice statements that are organized around four categories:

•     The management company
•     Client relations
•     Management of the property
•     Tenant and resident relations

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Curriculum Support Available!
Introduction to Community Association Management (REM207)

Community Associations: A Guide to Successful Management

Stephen R. Barber, CPM and Vickie Gaskill, CPM, ARM, MPM

With the help of this comprehensive text, students will gain valuable insight into the everyday challenges of community association management. From maintenance processes to legal and insurance issues, Community Associations: A Guide to Successful Management covers the essential relationship between association board members and management companies, including:

•     The history and future of common interest associations
•     The types of associations and their characteristics
•     How to work with boards and members
•     Crafting marketing strategies and promotional tools for association management services

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Marketing Residential Properties: The Science and the Magic

Laurence C. Harmon, CPM, CRE and Kathleen M. Harmon, CPM, ARM

Bring residential marketing techniques alive with this valuable text designed for the novice residential real estate student. The first of its kind, this practical “how-to” guide covers residential marketing tactics for renting or selling residential properties. Easy-to-follow steps from expert authors are sure to engage students in the concepts key to crafting a successful marketing strategy.

Students will learn to:

  • Create and implement a residential marketing master plan
  • Act as a consultative leasing or selling agent
  • Capitalize on new opportunities as the residential market fluctuates
  • Train and coach a staff with new marketing techniques

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A Practical Guide to Green Real Estate Management

John Klein, JDM Associates, with Alison Drucker and Kirk Vizzier

Energy efficiency has gone mainstream and those interested in a career in property management have few options but to adapt to this growing aspect of the industry. This IREM Key Report focuses on the practical benefits of sustainability, offering students practical examples and strategies for implementing green real estate management. Discover how reducing the impact of environmental resources gives property managers the opportunity to increase the market value of their properties, minimize operating costs and better respond to market demands. Available as an eBook only.


  • Where the real estate industry is today regarding sustainability
  • How to assess properties for energy consumption
  • What can be done to minimize energy and water use in buildings
  • How conservation efforts will affect a property’s bottom line

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Troubled Properties: A Practical Guide for Turning Around Trouble Assets

Lawrence W. Baiamonte, CPM; John N. Gallagher, CPM; Kenneth Goodacre, CPM; Kathleen M. Harmon, CPM, ARM; Richard F. Muhlebach, CPM

One of the greatest challenges that students will face as real estate managers is turning around a troubled property. While there is no one-size-fits-all template for managing troubled properties or working as a consultant, this Key Report will give your students solutions and a frame of reference for common challenges they may face when managing troubled properties. This book features in-depth case examples giving realistic scenarios, potential problems, and solutions for turning around troubled properties along with:

  • Economic downturns in relation to troubled propertie
  • Effective management operations
  • Use of vacant space for shopping centers
  • Refinancing or restructuring the loan
  • Receivership and foreclosure

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Insider's Tips to Operating a Successful Property Management Company

Richard F. Muhlebach CPM, SCSM, CRE, RPA and Alan A. Alexander

Prepare students for a successful property management business with this insider report. Offering guidance on all aspects of developing a successful business, readers will take away an understanding of the sound infrastructure, strategic decision, and sufficient resources needed to achieve success. Available as an eBook only.

This IREM Key Report features detailed coverage of:

  • Strategies for successful staffing and company organization
  • Components of a management proposal
  • How to maintain ethical practices and professional standards
  • Steps for managing new accounts and expanding business profitability
  • Leasing commissions and other financial incentives

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Managing Your Maintenance Programs: A Guide to Implementing Cost-Effective Plans for Properties

Brad J. Ashley, CPM; John N. Gallagher, CPM; Mary Jayne Howard, CPM; Richard F. Muhlebach CPM; and Lee A. Whitman, CPM

Managing Your Maintenance Programs emphasizes the importance of creating a maintenance management program in every aspect of managing, operating, marketing, and leasing a property.  Highlighting essential tactics and resolutions, students will discover how having a proactive plan in place to keep buildings well maintained will allow a property manager to address vital maintenance issues. This book is accompanied by a CD-ROM containing 49 sample maintenance forms.

Readers will learn:

  • How a maintenance management program will enhance
  • the cash flow of a building
  • How to establish good communication with residents or tenants regarding maintenance operations
  • How to develop operating and capital budgets for maintenance expenses
  • How to negotiate maintenance agreements with contractors
  • How to handle maintenance requests from tenants or resident

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IREM Income/Expense Analysis® Reports and Online Lab

Perfect for classroom use in analysis and case studies, IREM’s annual Income/Expense Analysis reports offer your students the most clean and precise data from real properties across the country. With classroom access to 10 years of historical data, this is a powerful tool your students need to have in their arsenal. Presenting the latest benchmarking data for a variety of property types, Income/Expense Reports will help students develop skills to:
  • Trim waste and perfect an operating budget
  • Effectively use data to plan and make forecasting decisions
  • Project a properties future income and expenses down to the penny

Income/Expense Analysis®:  Office Buildings

Data from over 2,800 private-sector office buildings  •  Over 50 specific categories  •  Presented in dollars per square foot •  Arranged by building size, height, age and rental range  •  Major metropolitan and suburban markets studies  •  Revenue, expense, and vacancy trends  •  Energy consumption analysis, operating ratios and leasing commissions •  Includes medical office buildings •  Green survey data

Income/Expense Analysis®:  Conventional Apartments
Data from over 3,900 multi-family properties   •  Analysis of more than 124 metropolitan markets  •  Presented in dollars per square foot of rentable area  •  percentage of gross possible income  •  dollars per unit  •  Summarized by building type  •  Statistical breakdowns by age, size, and range  •  Analysis of vacancy rates and turnover trends  •  A variety of historical trend reports  •  Reports on Section 42 properties •  Concessions

Income/Expense Analysis®:  Shopping Centers
Data from more than 400 shopping centers  •  Income based on type of leases and anchors  •  Chart of accounts that provides over forty expense items  •  Data by age of center, size, regional areas, and national statistics   •  Tracks non-enclosed common spaces  •  Special reports: Leasing Fees; Expansion; Tenant Turnover; Type of Ownership; and Gross Sales Analysis

Income/Expense Analysis®:  Federally Assisted Apartments
Data from over nearly 900 apartment buildings nationwide  •  Data on five federally assisted programs  •  HUD sections 202, 221(d)3, 236  •  Section 8  •  Rural Development section 515  •  Building and subsidy type reports within metropolitan reports  •  Tenant turnover and operating ratios

Expense Analysis®:  Condominiums, Cooperatives and Planned Unit Developments
Data from over 2,200 community associations nationwide  •  Metropolitan, regional and national breakdowns  •  Grouped according to association type and building type  •  Analysis of over 30 expense categories  •  Tracks utilities, maintenance, insurance, taxes, and amenities  •  Hundreds of operating breakdowns  •  Median monthly assessments  •  Amenity package analysis


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IREM White Papers

Students can choose from four critical industry topics: Leadership, Property Operations, Managing the Management Company, and Asset Management.

Property Operations

IREM White Paper on Property Operations: Crisis Communication

Managing the Management Company

IREM White Paper on Managing the Management Company: Succession Planning

Asset Management

IREM White Paper on Asset Management – A Shifting Dynamic: Asset vs. Property Management


Leadership skills can be the difference between a good career and a great career. Get students on the right track with the IREM Leadership Whitepaper series. This innovative series of white papers gives students the core competencies and best practices they need to become leaders in the real estate management industry.


  • The Leadership Competency Model
  • Building Teams
  • Critical Thinking
  • Conflict Management
  • Delegating Responsibility
  • Coaching and Developing Others
  • Building Relationships
  • Presentation Skills
  • Recruiting and Staffing
  • Evolution of Leadership
  • Negotiating
  • Communications
  • Self-Awareness
  • Professional Ethics
  • Motivating Others
  • Diversity in the Workplace


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Introduction to Property Management is a 3-hour, interactive online course that provides an in-depth overview of property management. The course will help students gain a thorough understanding of what property managers do, decide if a property management career is right for them, and help them create a professional development plan. Topics covered include the make-up of the property manager’s team, the skill sets necessary to succeed in the profession, and the employment and salary outlook for property managers.


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Access to the latest real estate resources is now easier than ever.

If you teach full-time or part-time at a college, community college, or university, you can become an IREM Academic Member for just $100 a year. You receive:

  • A free subscription to JPM – the industry’s leading journal for property managers
  • The opportunity to author JPM articles and other publications
  • Networking opportunities and professional visibility
  • Member discounts on publications, courses, and conferences
  • Free downloads and expert advice
  • Connections to other industry experts you can bring into your classroom


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Help your students build a career in real estate management

When students partner with IREM, they get a viable career partner that will grow with them and support them through every stage of their career. For only $50 (U.S.) or $60 (International), full-time students attending an accredited college or university can get full access to the tools and networking opportunities that will fast-track their careers in real estate management. The student membership period extends for 12 months or until date of graduation, whichever is longer, plus a year as an IREM Associate Member. Students receive:

  • A free subscription to JPM - the industry’s leading journal for real estate managers
  • Access IREM’s career center
  • Career assistance - find a job/internship
  • Networking and mentoring opportunities
  • Member discounts on publications, courses, and conferences
  • Free downloads and expert advice on
  • Connections through local IREM chapters


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Encourage a Rewarding Career in Real Estate Management

Real estate management incorporates both real property management and asset management. It is an ideal career choice for students who want to have their skills valued and their contributions recognized while having a meaningful impact on others and the world around them.

The real estate management industry is on the lookout for talented students seeking this kind of opportunity: students with attention to detail and the ability to communicate with a variety of people, students who are technologically savvy and challenge-seeking.

As an instructor, you can help your students navigate their way to a successful career in real estate management.

Why Real Estate Management?
Real estate management is a sophisticated business. Students will be attracted to the utilization of the latest technology to increase operating efficiencies, maximize revenue streams, and monitor property performance. It’s a career that offers a fast-paced ever-changing environment in which your students are certain to thrive.

Variety of Positions               
The work performed by real estate managers varies greatly depending on the position they hold, the type of organization or company they work for, and the type of real estate asset they manage. Real estate management offers a diverse arena of opportunities not found in other careers. With job opportunities at many levels, positions range from front-line site managers to company executives.  Primary responsibilities expand beyond just leasing and maintenance, but can also include marketing, human resources and financial management.

Specific real estate management jobs generally fall into these broad categories:

  • Site manager
  • Property manager
  • Regional manager
  • Asset manager
  • Management company executive

Competitive Compensation
Real estate management is a growing industry with top earning potential. According to annual studies conducted by CEL & Associates, median salary ranges from $55,700 for assistant property managers to $233,200 for top asset management executives in office or industrial positions.   In addition to base salary and bonus potential, prospective real estate managers can expect additional benefits like:

•     Health care benefits
•     Pension and 401(k) plans
•     Flextime
•     Housing allowance (occasionally provided to on-site multifamily property managers)
•     Membership in professional associations
•     Continued education and training
•     Participation in equity ownership of real estate or company ownership

Outstanding Employment Opportunities
Career opportunities for real estate managers are widespread.

Real estate managers are employed by owners of real estate – either directly by the property owner or indirectly through third-party management firms. Students pursuing a career in real estate management will find a wide range of employment opportunities not only from property management firms, but from corporations, government agencies, commercial banks and more.

For your students, entering the real estate industry now will afford them a wide range of job prospects. A rise in the nation’s stock of apartments and offices is expected to increase management positions. Plus, with the impending retirement of the Baby Boomer generation, projected job growth among real estate managers is predicted through 2022.






What Can You Do?
Because real estate management is competitive and increasingly complex, the future will demand exceptional performance from practitioners, including extensive, never-ending education. Earning a degree in real estate, business administration or finance will provide your students will a meaningful educational foundation in the field. Help your students stay on the path to success through education.

For most college graduates, the number one way to find employment is through networking. Continue to support students by encouraging participation in internship opportunities, young professional programs, and real estate clubs. Promote networking through participation in industry and community events, like IREM’s annual Fall Conference.

And, introduce your students to IREM. As the home for all industry professionals connected to real estate management, IREM engages and supports students who are preparing for this rewarding career. Students who are serious about starting a career in property management should start their relationship with IREM now by becoming Student Members.


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