Must Have Skills as Property Management Evolves

“Must Have Skills as Property Management Evolves”
Canadian Property Management – Mar 16, 2018

The daily life of a property manager is far different today than it was a decade ago. In the multi-family sector, residents want more than to simply rent an apartment – they want to experience a lifestyle. They expect their relationship with a landlord to feel less transactional and more emotional. With increased competition among building owners, front-end staff must focus on building brand loyalty and brand awareness to develop that trust. For Cory Chisholm, senior vice-president of property management at Midwest Property Management in Edmonton, residents’ needs take priority over business needs. This is a win-win. When residents recognize a brand as a lifestyle choice they, in turn, build up that brand and the surrounding community.