Rebranding Must Serve a Larger Mission

“Rebranding Must Serve a Larger Mission”
NREI – Feb 22, 2018

Corporate rebranding is a trend that is all the rage today. New logos and reworked corporate names are springing up nationally as marketers and decision-makers attempt to dress their companies or organizations in a new and more modern style. As a recent article in Forbes put it, the new emphasis on the corporate brand is a nod to “the increasingly transparent and accessible world driven by social media.” But that is not to say that corporate rebranding is a new trend. It has been taking place for generations.